Travel deals top Group Buying Escapes

first_imgSource = e-Travel Blackboard: N.J More travellers are looking to purchase travel products through online group buying markets, with Group Buying Escapes reporting that 24 percent of its marketing revenue is a result of travel deals.The online site explained that within the three months from June to September, the sector leaped from the smallest category to the largest, bringing in $158.5 million from $123.9 million.Selling up to 53,000 room nights and 10,000 travel vouchers within five months, the Group’s parent company, RewardsCorp Group director Randall Deer explained the system offers operators the chance to sell their product during “challenging downturns”.“Travel is a specialist market but through our wealth of industry experience we are able to consistently orchestrate attractive, packaged deals to sought-after international and domestic destinations which are helping drive this exciting, new business for our partners,” Mr Deer said.According to the Group, the power of Group Buying sites was evident when its signed on to sell The Village Coconut Island.Promoting the resort for five days, the resort sold up to 7984 room nights and 998 vouchers.“Our innovative business model is simple but successful,” he added. “Targeting the movement of low shoulder and low yield inventory, Group Buying Escapes’ marketing partnership with the major sites (Groupon, Scoopon, Living Social and Spreets) delivers pre-paid quality bookings to maximize resorts’ revenue while delivering a highly efficient, credible and manageable reservations platform without risk of oversell.”last_img

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