Would you buy any of these for your pet? Let us know which one you like in the comments. Share This!If your pets are like mine, it seems like more food ends up out of the food dish than eaten by our fuzzy family members. Having a pet feeding mat can be a useful way to keep your floors clean, and if you can have something cute, even better. That’s why I was so excited to see these Disney pet feeding mats for your pets’ feeding area. At $20, they’re a little more expensive than I’d like, and although I didn’t see any information about cleaning on them, I’m guessing they’re spot-treatment only and not fully machine washable. Still, you can’t beat the cute factor! These were spotted at Mouse Gear in Epcot, but you should be able to find them at any place with a DisneyTails product display.
scott gerber 3. Mind the Gap!When you describe your business to someone, they need to “get” it immediately. Beyond that, if your concept brings up a recent situation in which they could have used your service, you’ve really got something! In London, when you ride the tube, a recorded message comes on cautioning riders to “mind the gap.” This is because the gap is big enough to fall into! When you’re developing your offering, the solution needs to be in a space with a gap wide enough to fall into – and stay there. It’s almost impossible to base a business on doing exactly what the other established players are doing. Sure, a niche product isn’t going to be proven, but the opportunity to cause a splash is much greater. – Joe Cassara, You Need My Guy How to Make the Most of Your Software Developer… 4. Choose to Serve a Niche AudienceGiven the proliferation of companies and the easy cross-comparison on the Web, it’s very difficult to create an entirely new product or service. Therefore, I think it’s best to focus on making yourself the go-to person for a certain audience. That niche could be a profession like dentists, or a region like the Pacific Northwest, or a certain type of person, such as young professionals taking on greater responsibilities at home and at work. Whomever you decide to target, you want to become the No. 1 company in your market, and not lose focus by worrying too much about startups that target other audiences. – Elizabeth Saunders, Real Life E Related Posts Kickstarting a Stagnant Company There are a lot of consumer-facing Web startups out there—maybe too many. Now that it’s easier, faster and cheaper to launch a Web business than ever before, entrepreneurs are under increasing pressure to differentiate. Great design and even great service just aren’t enough anymore. The key is to establish a niche that’s narrow enough to own—but broad enough to support a successful business.To find out how startups today are leveraging their niches to stand out from the competition, we asked a panel of seven successful young entrepreneurs from the Young Entrepreneur Council (YEC) for their take: 1. Create a Blue Ocean StrategyThe best way to find the market and product offering that hasn’t been done to death is to analyze the existing products that are out there already. This means looking at the competition and cataloging what all of the existing Web startups have in common, so you can find ways to differentiate. The book Blue Ocean Strategy details how you can create a Strategy Canvas that allows you to map out the competition and find ways to differentiate in ways that make sense for your business. Don’t try to be different just for the sake of standing out. Really think through what you can eliminate, what you can add and how you can create a truly creative offer that helps more people. – Nathalie Lussier, Nathalie Lussier Media Tags:#start#startups 5. Rebrand Your Customer, Not Your ProductYour startup and business may start off as a niche. Over time, you can bet that competitors will enter, or may already be present. Therefore, startups should constantly analyze and frequently change their marketing campaign to maintain their niches. Bring about new ways to create the comparison. Some ideas include offering a free trial period, creating viral campaigns that allow users to engage with your product, and constantly building a niche market. The question is, “How do you maintain and build another niche market from your already existing one?” I don’t recommend changing your product. I suggest relabeling your customers; this may make users want to become more involved. Take airlines, for example; they created status levels to allow their users to compete and engage further. – George Mavromaras, Mavro Inc. | Praetor Global LLC What Nobody Teaches You About Getting Your Star… 2. Put Your Branding to WorkEstablishing a competitive niche is getting harder and harder every day, and consumers are paying less attention to comparisons between companies that do the same thing. They expect your product to work, and they expect your product to have all of the features and functions the next product does. What can help your startup stand out is spending time working on your branding. If you can connect with your audience on more levels than your competitors, you’ll ultimately be able to make it about consumers choosing your brand, not your niche. – Caitlin McCabe, Real Bullets Branding 6. The Power of InformationFinding a laser-focused niche is a main component to success online. To stand out from your competition, you need to become the authority in your market. There is no easier way to do that then to niche down to the most basic service or product offering. The easiest way to win over a client is for your site to show a level of expertise above and beyond that of the competition. However, if you offer too much your customer will seek other avenues of education (in the buying process). Offer just the right amount and they will commit to your offering. It is much easier to upsell a current customer then it is to gain a new one. – Roger Bryan, RCBryan & Associates 7. Let the Community SpeakA major way you can stand out from your competition is by allowing your customers to become a part of your organization. Give them a voice. Ask for their input. Engage with them as much as possible to make them feel special. If they’re comfortable with your brand, they’ll know who to keep coming back to in the future. – Logan Lenz, EndagonThe Young Entrepreneur Council (YEC) is an invite-only nonprofit organization comprising the world’s most promising young entrepreneurs. The YEC recently published #FixYoungAmerica: How to Rebuild Our Economy and Put Young Americans Back to Work (for Good), a book of 30+ proven solutions to help end youth unemployment. WordPress for Enterprise – How This Open-…
jon mitchell Monday marks the 40th anniversary of the Landsat satellite program. It’s the longest-running continuous program capturing satellite images of Earth. Google is working with the U.S. Geological Survey and Carnegie Mellon University to make parts of the archive available to the public. Using Google Earth Engine, you can now travel back and forth in time between 1999 and 2011 and see how Earth has changed.Read more about the partnership on the Google Lat Long blog. Related Posts Tags:#science#web Why Tech Companies Need Simpler Terms of Servic… Top Reasons to Go With Managed WordPress Hosting A Web Developer’s New Best Friend is the AI Wai… 8 Best WordPress Hosting Solutions on the Market
Trends Driving the Loyalty Marketing Industry Alyssa Ege The Dos and Don’ts of Brand Awareness Videos AI is Not the Holy Grail of Sales, at Least Not… Tags:#events#Facebook#Instagram Hosting a big event can be seriously stressful (to say the least). What if no one shows up? What if you don’t make your money back? The best thing you can do to ensure success is to have a solid marketing strategy in place. And one of the easiest (and most cost-efficient) methods is advertising on Facebook and Instagram.We used the exact tactics outlined below for a non-profit client of ours for an event this past month. The results: we sold 224 tickets via our campaigns and left them with a 4X return on investment from the ads. Here’s the marketing strategy for advertising on Facebook and Instagram in 6 simple steps: 1. Make it easy for people to purchase tickets online.Before you start running any ads to promote your upcoming event, ensure the checkout process is silky smooth. If your event is low-ticket, consider using Eventbrite as a platform to sell tickets. It’s well-known and adds a layer of trust. If it’s a high-ticket event, I suggest having each lead book in a phone call.For our non-profit client, we decided to build out a custom funnel using Clickfunnels (a simple landing page building software). The goal here was to increase the average order value for them. Tickets were priced at $40 each for the event, but we prompted everyone who purchased a ticket to add an additional ticket for friends and family, plus purchase raffle tickets at a discount. Just taking a moment to ask if someone wanted to buy a ticket for someone else brought the average order value up to $84. 2. Setup the Facebook pixel.Before you start running any ads, make sure you have the Facebook pixel set-up. Head into your ad account, grab the pixel code and make sure it’s properly installed on your landing pages. If you’re using Eventbrite, there’s an easy integration you can use to set this up.Having your pixel code correctly installed is critical to track how many purchases came directly from your ads and determine your return on investment. It also allows you to set up retargeting ads (which we’ll get to in a bit). 3. Choose the right marketing objective.When you’re promoting an event within Facebook’s platform, they’ll often prompt you to boost it to nearby people to reach more potential attendees. Getting the nearby people to react is a start, but it’s nowhere near as useful as going into Ads Manager and building out the ads yourself.When you click “Create New Campaign,” Facebook will give you different marketing objectives to choose from. If your pixel is set up correctly, and it’s a reasonably low-priced ticket, you’re going to want to optimize directly for purchases. To do this, select “Conversions” as your marketing objective. 4. Test a variety of creatives.I always recommend testing at least three different images across each ad set your running. And if you have a video to throw into the mix — even better. Facebook’s algorithm will automatically disperse your budget across your variety of images and copy.Make sure to check back in on your different ads within the next couple of days of launch to see what’s performing best. From there, you can optimize further. If you find one image is outperforming the rest, turn off the ads that are underperforming and duplicate the winning image with a variety of headlines as your next test. Rinse and repeat. 5. Use social proof.Social proof is a powerful emotional trigger, and it’s one of the best ways to instantly boost the credibility of your event. Think of all the videos you see floating around social media that have over 1M views, comments, likes, and shares. You’re tempted to watch them and see what all the fuss is about.You can easily beef up the likes, comments, and shares on your ads by running a page post engagement campaign. You’ll want to take the same post ID of the ad your currently running and optimize for engagement. 6. Retargeting is key.How many times have you been browsing online for something, decided not to make a purchase, then found that pair of shoes stalking you across the Internet? It’s borderline creepy, but also incredibly powerful.It usually takes several touchpoints for anyone to decide to purchase, so we need to hit potential customers from different angles. One of the easiest ways to do this is to show retargeting ads to anyone who viewed your landing page or initiated checkout at a specific time. Watching these views is where the real return on investment will start to come in.Roll out these tactics for your next big upcoming event, and I promise you, results will improve on your campaign performance. Related Posts Digital Marketing Jobs in the Government Sector
The latest edition of the popular video game FIFA features high-end graphics and crisp user interplay as well as stunning gameplay features – but playing FIFA wasn’t always this aesthetically pleasing.Goal rewinds the clock and takes a look at how FIFA’s gaming interface has evolved over the years, starting off as a game that looked as if it belonged in the arcade next to Super Mario Bros.
Share on Pinterest Los Angeles Rams Share on Messenger Had a penalty been called, the Saints would have been able to run the clock down before kicking a field goal as time expired, which would have won the game. Instead, they were forced to kick a field goal with 1:41 remaining. The Rams were able to tie and force overtime, where Greg Zuerlein’s 57-yard field goal sent them to the Super Bowl.The NFL commissioner, Roger Goodell, told reporters on Wednesday that the league understood fans’ frustration with the “no-call,” and conceded that the controversial play “should have been called.” He also said the NFL may expand instant replay, but that coaches and clubs have historically been “very resistant” to allowing challenges to plays where no penalties were called. news Dov Kleiman (@NFL_DovKleiman)How is this not a flag??pic.twitter.com/9eux632JpHJanuary 20, 2019 Many Saints fans say their team lost a chance to clinch a place in the Super Bowl when officials declined to throw a flag in the closing stages of the game, after Rams cornerback Nickell Robey-Coleman had clearly hit Saints wide receiver Tommylee Lewis before the ball arrived on a third-and-10 pass. … we have a small favour to ask. More people, like you, are reading and supporting the Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we made the choice to keep our reporting open for all, regardless of where they live or what they can afford to pay. Whether we are up close or further away, the Guardian brings our readers a global perspective on the most critical issues of our lifetimes – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. We believe complex stories need context in order for us to truly understand them. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We hope you will consider supporting us today. We need your support to keep delivering quality journalism that’s open and independent. Every reader contribution, however big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. Rams beat Saints in overtime to make Super Bowl after ‘missed’ call US sports Since you’re here… NFL Share via Email A federal judge has refused to order the NFL to replay the NFC Championship game, in which the Los Angeles Rams defeated the New Orleans Saints and gained entry to the Super Bowl after a critical missed call by officials.Judge Susie Morgan said the Saints season-ticket holders who sued had no right to compel the NFL to enforce league rules that could reverse the game’s outcome or force a replay. Morgan ruled on an expedited basis, as the Rams will play the New England Patriots in Sunday’s Super Bowl. Super Bowl LIII New Orleans Topics Read more Support The Guardian Share on Twitter Super Bowl Share on Facebook New Orleans Saints Share on LinkedIn Share on WhatsApp Reuse this content
Peter is a player at the Redlands Club and has provided valuable contributions as a Manager of the junior representative side and Redlands elite crusher team. He has a vision for touch football and has assisted in the development of many players and officials. Peter is an exceptional role model and ambassador for the touch football community. Peter is always willing to go above and beyond, being the first to put his hand up to help others.
Juventus goalkeeper Buffon delighted he chose to returnby Carlos Volcano16 days agoSend to a friendShare the loveJuventus goalkeeper Gigi Buffon has no plans of retiring just yet.Now 41, Buffon returned to Juve from PSG last summer.He said, “Quite rightly, a few people at the start were confused by accepting this new role, but I realised the only club where I could accept being second choice was Juventus. I waited and I was proved right.“I am glad to be back in the dressing room with my teammates, embracing the fans and directors again, lads who I experienced so much with both on and off the field. That was why I made this choice.”Buffon is targeting another Scudetto with new coach Maurizio Sarri.“Sarri has very clear ideas and that is because he’s been working in football for 30 years, so in that time he experienced and learned so much, from success and failure. He’s certain of what he’s saying and that passes on to the players.“The group is also ready to learn something new after this philosophy Juve have had for 10 years. Everyone talks about Max Allegri, but don’t forget we had Antonio Conte there first.“This new philosophy is something we’ve never dealt with before. We like it. Great players need great motivation and the performances will arrive.” About the authorCarlos VolcanoShare the loveHave your say
Man City striker Aguero involved in car crashby Paul Vegas9 days agoSend to a friendShare the loveManchester City striker Sergio Aguero has avoided injury after being involved in a car crash on Wednesday.Aguero was driving his £80,000 Range Rover when the accident occurred, leaving significant damage to the front offside wheel, says the Mirror.But City sources have confirmed the club’s all-time leading goalscorer emerged unscathed from the prang and suffered no injury as a result of the collision.Aguero was not included in Argentina’s squad during the international break, for their fixtures against Germany and Ecuador, because he has been carrying an injury.City’s squad did not train today, but are back at the City Football Academy on Thursday, to prepare for Saturday evening’s trip to Crystal Palace. About the authorPaul VegasShare the loveHave your say