actually, at first, I wasn’t eager to do Google promotion and social marketing, but I made a reverse engine framework based on the goal of 100 thousand users.
I just arrived at the company and CEO gave me such a task. I don’t know how to accomplish it.
soon, 6 months later, I’ve done 1 million users, ten times the target set by CEO.
the most important thing is that the product is better. Good products can reduce the burden of education, of course, no matter how good the product, no one knows, and no one will use.
secondly, at the beginning, I wasn’t eager to do Google promotion and social marketing, but I made a reverse engine framework based on the goal of 100 thousand users. The frame was more powerful and was later bought by 270 million.
quantitative marketing: the success of the reverse engine
no matter what your goal is. There are 10 new advice users, 1000 mailing lists, users, 10000 registrations, and quantifiable engines.
well, get down to business,
the first step, set the target
know your goals and study how your goals are quantified.
second step, set the time frame
the target is set, the time is for execution, and how long it takes to set the goal.
third, use the form to sort out your resources,
, this is a basic example.
Source: where does the user come from and what channels can be used to do user
Traffic: how much traffic
CTR: how many traffic hits to your website
Conversion: conversion rate of users
Total Users: the final user
Status: how about channel following,
Confirmed: have you started executing
Confirmed Users: how many actual conversion users
fourth step, study your channel
forms are ready, and then consider the suitability of these resources.
where do your users come from? A channel can be used