Abstract: This is a person who claimed to be the "grass root" and the bones that he is "handsome" and "white Formica" era. When your product does not allow users to become part of the product, can not be connected with them, your product is bound to fail.
, including the division of the 25 division of Alibaba, Tencent, the adjustment of the 6 business groups, are designed to play the role of the internal organization of the platform. Haier will be divided into 2000 self-employed individuals, so that employees become a true entrepreneur, so that everyone becomes their own CEO.
rule 1: "grass root" who in the world
successful Internet products to seize the "grass root group", "grass roots" demand. This is a person who claimed to be the "grass root" and the bones that he is "handsome" and "white Formica" era. When your product does not allow users to become part of the product, can not be connected with them, your product is bound to fail. QQ, Baidu, Taobao, WeChat, YY, millet, no articles "grass root" into.
rule 2: selling participation
is a customized to meet the needs of individual users, manufacturers to provide products can be customized, such as Haier refrigerator; another is to optimize the product in the user’s participation, such as the Amoy brand "seven division", each of the new listing, will put into the management style design of fans in the group, let the fans vote, these fans decide the trend of the final, will pay for these products.
allows users to participate in brand communication, it is the fans economy. Our brand needs the fans, not just the user, because the user is not so loyal fans. Fans are the best target consumers, once injected into the emotional factors, defective products will be accepted. In the future, no fans of the brand will die.
movie "the times" watercress score less than 5 points, but the average age of the movie viewing population is only 22 years old, these fans are Guo Jingming rich. It is because there are a lot of fans, small time 1, small time 2 to create a total of more than 700 million of the box office myth.
rule 3: experience supreme
user thinking system covers Who-What-How model, brand marketing is the most classic Who target consumers: "grass root"; What, consumer demand, selling a sense of participation; How, how to realize the full – user experience first.
Rule 4: focus, less is more
is a typical example of apple, apple in 1997 near bankruptcy, doing regression, cut off the 70% product line, focus on the development of 4 products, so apple to profitability, back to life. Even to 5S, iPhone is only 5.
brand positioning also