Abstract: in 2015, O2O is China entrepreneurs most excitement of the year. The O2O market has not yet hematopoietic ability, has been touted investment institutions and bunkers. In promoting the waves of capital under a subversive O2O competition boom.
just past 2015, the O2O market of O2O entrepreneurial projects raging like a storm, it also Bo Xing Yan, its sudden fall. One side is the finance news, BAT big O2O field layout; while the collapse of frequent news Starving people fill the land.. O2O in just a year has gone from everyone sought to live down the street rat, and suddenly you bigwigs into the eyes of the meat and potatoes, is one of the business model most people cannot read.
2015, O2O is Chinese entrepreneurs most excitement of the year. The O2O market has not yet hematopoietic ability, has been touted investment institutions and bunkers. In promoting the waves of capital under a subversive O2O competition boom. But when the capital market freeze, investment tide receded, so O2O ideal feelings "feathers", originally "in the emperor’s new clothes" O2O streaker is clearly visible, no naked but also can maintain a beautiful posture There is not much left.
so called O2O in 2016, this thing can be fun? Or are there buddy want to put on a helmet filled with smoke O2O market to see what they are in the end there is no chance? First through the four dimensions of O2O let us on the O2O market entry has a broad understanding of:
the current O2O market quadrant and dimensions summed up there are four: high frequency, low frequency, low frequency, low frequency, low price. For the beginning of the entrepreneurs in the end to enter the quadrant it? To apply a word and eggs, then: of course, is to vary from person to person, according to local conditions. But there are some general rules for reference, for any quadrants and dimensions, decided this market can not enter, the priority value is not worth entering factor: how big the market capacity is how high frequency? Needless to say, as long as you can enter the high frequency low frequency, low price as long as the guarantee the price is also in low frequency, even low as long as the service provider and the user category coalescence enough is not dead.
when you determine the quadrant ready to launch an assault, decided to start in this field, we should first know that, or as a preliminary analysis of the feasibility of the project itself,
1 some industries need to go intermediary, but also to be discussed. He said to the O2O, such as hairdressing, door-to-door service gives users the convenience and price advantage, whether it can offset the broken hair scattered areas don’t come soon? The human struggle for decades at home into a barber Tiaodan barber shop, now you want to enjoy this body double to reverse back, worth thinking.