according to foreign media reports, on Monday, the United States Yahoo Corp launched a display advertising procurement tool that allows advertisers to target ads targeted for more targeted audience.
YAHOO this system is called "SmartAds", the system is mainly for non search display advertising sales.
according to this tool, advertisers will be able to browse the web according to the age, gender, geographic location and online behavior released highly targeted advertising.
Yahoo Corp spokeswoman · German; Potts said, the future, a person in San Francisco, in the YAHOO channel hybrid car will be displayed a woman from the San Francisco area car dealer advertising, which will show the car survival type and price information. In addition to the content of advertising, advertisers can also focus on the background color of the targeted advertising, which is more suitable for the characteristics of the female audience.
in addition, if the user is looking for from Dallas to Phoenix ticket information, advertisement contents can display the latest ticket price information, advertising will also appear on the "tickets" button.
Paz said, now the Yahoo Corp have been able to lock the user’s behavior of advertising target audience, which makes the display advertising is no longer a brand of propaganda, and users can lead to more direct reaction.
previously, YAHOO’s advertising platform for the user’s geographic information, demographic characteristics and other information released targeted ads. This time, Yahoo Corp has adopted a new technology (has applied for a patent), so that advertisers can easily complete the real-time advertising. In addition, the third sides of the advertising creative company will also provide advertisers with a variety of advertising forms and content customized templates and programs.
Paz said that two of the three major airlines in the United States have begun to use this system to buy Yahoo Corp display advertising.
is reported that this new display advertising, in addition to YAHOO’s Web site, will also appear on the advertising alliance partner website. The future may also appear in the newspaper and YAHOO have a cooperative relationship, as well as two other important partners eBay and Con Kast.
It is worth mentioning that, in February this year, Yahoo Corp launched a new search advertising background, Panama, the new platform is said to improve the relevance of search advertising and user keywords between the