M months on the blog real name system recently issued a document may

BBS real name registration system will be applied to the blog. Yesterday, Ministry officials confirmed to this newspaper, NetEase, Sina, Sohu and other nearly ten sites, is listed as the pilot site real name registration.

a few days may be issued a document


yesterday afternoon, the office of the Information Services Department official news to "test the water real name system" in an interview to confirm. According to reports, more is to study how to carry out the real name management issues, such as hierarchical management, recommended the possibility of relatively large blog real name system.

It is reported that

, NetEase, Sina, Sohu and nearly ten websites were identified as pilot blog real name registration time is at the end of last year, the last few days may MII issued relevant documents, this month will progressively implement the real name registration management. Last night, Sina News office staff said that at present has not yet received notice of trial blog real name system.

good effect at the end of the full promotion of

This is the

in August last year, in October two to discuss the blog real name system, for the first time on the Interim Measures issued by the blog website management. It is reported that if the implementation of this effect is good, the real name registration system will spread to all involved in the blog site. The official said that if the real name registration is running in good condition, the end of this year is likely to fully implement.

officials also stated that after the implementation of the real name blog, the copyright, infringement, privacy, responsibility and other key elements of effective management.

news analysis

blog profit model will be shaken

according to CNNIC statistics: as of August last year, the mainland has reached 17 million 500 thousand of the author’s blog; blog space of up to about 33700000; and the size of the blog reader has reached as high as about 75000000.

full implementation of the blog real name system for the blog based business professional blog site, faced with changes in its profit model. It is reported that the main profit model of the existing blog site, is through the high amount of access to web advertising.

yesterday, Chinese bokee.com marketing department, Miss Jiang said in an interview, if the real name system, blog groups may reduce the amount, to provide blog platform for the professional website, could mean a substantial decrease in traffic, thus affecting the advertisers put in advertising. Company executives are also considering how to respond to the decline in the rate of access to new profit growth point.

Fanfangguandian one:

ID card into a chat

however, there are also those for the "blog real name system" is not optimistic, in 2005, the Tencent Inc to Shenzhen police, the establishment of the QQ group ID card registration management, but in the end due to the detailed management and settle a matter by leaving it unsettled.



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