our business is to what? A lot of people would say the money, this is indeed one of the most direct and most superficial things, so there are a lot of people to make money and deceive customers, the brand do stink, and then go to register another brand then, they really can make in the beginning money, but to those not reliable, not practical, you walk in a wrong way how to go wrong.
when I started, I thought so, but a friend of mine told me not to, he said: Although we are making money, but we need to do is how to make money, how to make money to be sustained and reliable, this is the most important, and this is today we are going to talk about the brand culture.
so what is the brand culture brand culture in accordance with the entrepreneurial process is divided into the brand value, brand personality, brand name. Below we will introduce to you:
the beginning of the establishment of brand value
if we like to start to say, to do a project and then to do another, so the brand is of no value, and even can be said to be negative price. And if you want to succeed, it is necessary to do their own brand, so that their brand value.
brand value is to constantly expand their propaganda is the market influence, to establish their own brand development ideas, days and months multiplying the brand strength, as well as for their children to make their own brand development continuously, more market value.
entrepreneurship found brand personality
brand personality is the brand characteristics we often say, now is an open era, open market, all products do not have a monopoly, that is to say if you have to give the customer a reason to buy your product, is what we often say that the brand selling point. Brand personality is a brand can seize the customer needs, the establishment of the market, but also to entrepreneurs to develop the entry point.
entrepreneurship late focus on brand commitment
there are a lot of entrepreneurs do not pay attention to commitment, their commitment is just as soon as possible to make their own money, but this is the damage to the brand. Brand commitment is to establish the credibility of entrepreneurs, so that customers trust the brand, establish a good customer reputation, which has a huge role in the development of entrepreneurs and brands.
so what do we focus on brands for?
focus on the significance and function of the brand is to improve product visibility, increase the enterprise reputation, improve customer loyalty, the three is the absolute guarantee of success.
product visibility can help the rapid occupation of the market, increase the influence of customers in the early stages of the business can successfully open the market.
enterprise’s reputation is trust, self when it comes to some industries I >