Abstract: there are a lot of viral marketing cases on the Internet, most of them are not easy to imitate the operation, because many are propaganda brand, which is only for some of the major brands have effective. So not only for the brand effective, but also for individual entrepreneurs or the beginning of the Taobao seller, micro sellers, eBay sellers and other effective viral marketing program is what kind of
online has a lot of viral marketing cases, the vast majority are not easy to imitate the operation, because a lot of publicity brand, which is only for some of the major brands are effective.
so not only for the brand effective, but also for individual entrepreneurs or the beginning of the Taobao seller, micro business sellers, eBay sellers and other effective viral marketing program is what kind of
to do viral marketing, is nothing more than to rely on text, sound, pictures, video or elements, combined with the ideal flow platform to do.
here is only a case on the video site youtube, very enlightening, at least for me.
do viral marketing planning, the ultimate goal is what?
, of course, is propaganda. So what exactly is it?
one is the brand LOGO
two is a contact (email, Facebook, QQ, two-dimensional code, etc.)
three is the URL
the first threshold is higher, at least you have to have their own brand products, especially for ordinary electricity supplier. Of course, at this point, if you are in the video propaganda yourself, use the name to do the brand is another matter.
second is low, but the problem is not easy to pass, such as you upload a video to YouTube or Youku, plus a large number of QQ above, the nine out of ten. Two dimensional code to say alone, I personally think that this is a very good way of publicity, can be very beautiful, you can gather popularity. This video is embedded in the two-dimensional code conversion rate, but also I would like to do the test, but there is no time to do. Before with shopex here in Wuhan a responsible person to contact, they help a company to do an embedded two-dimensional code virus marketing video browsing, and conversion rate is quite high, but then I look back the video did not find.
If there is a two-dimensional code appears linked to the Tmall store selling clothes at the end of the male and female love apartment behind
TV Youku video, before a dental clinic network drama is also behind the diversion to sell Tmall toothpaste. These viral marketing video case a little tall, the average person can not play. Not everyone can easily ask a bunch of actors to make a TV show.
so third promotional sites, I think it is a very good entry point, but also in some areas of clothing and life