Previous articleDeputy McGinley wants “lost at sea” Dail debateNext articleMandatory life terms handed to Liam Devlin’s killers News Highland Man arrested on suspicion of drugs and criminal property offences in Derry Pinterest Twitter Further drop in people receiving PUP in Donegal Pinterest Google+ 75 positive cases of Covid confirmed in North RELATED ARTICLESMORE FROM AUTHOR Facebook By News Highland – December 18, 2009 Facebook North west braced for cold snap WhatsApp Twitter News Google+ 365 additional cases of Covid-19 in Republic Main Evening News, Sport and Obituaries Tuesday May 25th Met Eireann has issued a sever weather warning with the northwest being told expect significant wintry showers and freezing conditions.It’s to remains cold throughout the weekend and into early next week with falls and sleet and snow being forecast. This coupled with subzero night time temperatures driver should exercise caution on the roads.Click for detailed forecast from David Rogers [podcast]http://www.highlandradio.com/wp-content/uploads/2009/12/weather.mp3[/podcast] WhatsApp Gardai continue to investigate Kilmacrennan fire
Globalisation has been firing on all cylinders over the last three decades, largely led by US purchasing power and the huge growth seen in the emerging markets – China especially. As economies grow, the importance of reliable and sophisticated infrastructure also increases. Effective transport systems, dependable energy and modern communications are essential to enable goods and services to be bought and sold across the globe.This has benefited the construction industry which has expanded to meet the infrastructure demands of a more globalised world. The downside, however, is that disputes are common in the construction industry. Projects can be knocked off course by a multitude of factors – construction does not always go to plan and large sums are often at stake. Research by the global consulting engineer Arcadis has shown that the value of the average construction dispute rose by almost 60% last year, reaching $51m, compared to $32m in 2013.Where issues arise that cannot be resolved between the parties, those parties will often turn to formal dispute resolution proceedings. Court-based litigation used to be the preferred method but, as our 2015 International Arbitration Survey conducted by Queen Mary University of London (QMUL) in partnership with White & Case found, international arbitration is now conclusively the preferred form of dispute resolution for cross-border disputes in the construction industry. But why is this?A neutral venue can be chosen, thereby avoiding any perceived home advantageThe research has revealed that 90% of the respondents favoured international arbitration over other forms of dispute resolution, a marked increase from 73% in 2006 (QMUL’s first international arbitration survey).As the research shows, there are a number of reasons for this, namely, the greater enforceability of arbitral awards, the flexibility of the process and the ability to avoid legal systems. However, one of the most attractive features for those involved in construction disputes is the ability to have disputes heard by individuals with extensive construction industry expertise.Construction disputes sit at the apex of two complex, highly technical and constantly evolving disciplines: construction and engineering and the law.Very few jurisdictions have specialised construction courts (the Technology and Construction Court in England is a notable exception), so parties that choose to resolve their disputes by litigation run the risk of having their case heard by a judge who may have limited experience of construction. In international arbitration, where parties can select arbitrators with specialist technical knowledge and industry expertise, there is a greater likelihood of achieving a decision that takes account of all relevant issues.International arbitration also allows the parties to select the jurisdiction in which the dispute will be resolved. The place or “seat” of arbitration can be anywhere around the world, irrespective of whether it has any connection to the parties or the project. A neutral venue can be chosen, thereby avoiding any perceived home advantage.Historically, London and Paris have been the most preferred venues. However, reflecting the growing importance of Asia for inward and outward investment in large infrastructure and construction projects, the study showed that Hong Kong and Singapore have gained significant momentum and are closing the gap. Such projects, often being extremely large, complicated and costly, are fertile ground for disputes. As such, we are seeing more Asian parties involved in large construction disputes and the Asian arbitral forums have devoted considerable effort to attract these sorts of disputes.Although London and Paris continue to be both the two most used seats and the two most preferred seats, as legal counsel favour tried and tested venues, Singapore was considered the most improved seat over the past five years, with Hong Kong following closely behind.In addition to the place of arbitration, parties can also choose which institution hears their dispute. In our research we asked respondents to choose their three preferred institutions and just over two-thirds included the International Chamber of Commerce in their answer, and more than one-third included the London Court of International Arbitration, mirroring the results from the 2010 International Arbitration Survey. However, as with the seat of arbitration, Hong Kong International Arbitration Centre and the Singapore International Arbitration Centre came in third and fourth.As the cost of large-scale construction projects rise into the billions, so do the value of the disputes that arise out of them and the decision as to how to resolve them is critically important. Our study shows that international arbitration is fast becoming the norm for resolving construction disputes.Michael Turrini is a partner (construction) in global law firm White & Case
IPGC golf from The HavenMonday, July 15, The Emerald – StablefordCSS 721st Markku Tynell (22) 37pts2nd Allen Raaen (9) 37pts 3rd Hal Hart (20) 35pts4th Peter Buckley (19) 34pts5th Alwyne Burley (15) 33pts6th Danny Greer (25) 33pts7th Shuichi Kodaka (17) 33pts After the short and extremely wet previous week it was good to get back to something like normal golf, although the competitions at The Emerald are still held under the special tournament rule of ‘lift and place’ in the fairways due to the infiltration of the fairways by crab grass and even though the course was still suffering from the effects of the rainy weather, the scores attested that the conditions were good.Markku Tynell.Markku Tynell started off what was to be a very good week with a win but needed to take the count back, which he did with an outstanding back-nine of four under handicap after starting slowly and thus consigning Allen Raaen to second place after scoring 17 to 22 from Markku. Markku finished off the round with a gross birdie four on the last hole that netted four of those points to seal the win which matched Allen’s birdie on the same hole but three dropped shots on the 17th for a zero return cost the latter the win.Hal Hart continued with his recent steady play, taking third spot two behind the leaders but he also dropped points on the last three holes, taking just two points from them and waving goodbye to his chances of another win.Peter Buckley had eight points after four holes with a blob on the third but kept at it to finish with seventeen points on both nines and take fourth place ahead of a three-way count back for fifth. This was won by Alwyne Burley whose 20 pushed Danny Greer down to sixth after he ended the inward half with 17 points, and Shuichi Kodaka seventh with 14, after he had looked a possible winner after nine.Once again there were no 2’s in either division.Wednesday, July 17, Bangpra – StablefordCSS 73Division 1 (0-15)1st Graham Davis (8) 38pts2nd Tom Britt (9) 34pts3rd Mike Dabanovich (12) 31ptsDivision 2 (16+)1st Tom McCarthy (21) 33pts2nd Don Everett (20) 31pts3rd Markku Tynell (22) 29pts Allen Raaen.A big turnout meant the formation of two divisions again with the cut coming at 15 and below for the first division as many of the old faces took the opportunity to play one of the best liked courses and the oldest in the area. It is never easy to score well here though and on this day the tees had been set well back with the shortest hole on the day measuring 184 yards on the card but playing even longer. A proper measurement of the length would have perhaps shown a course of around 6700 plus yards and therefore it was unsurprising that the CSS for the day moved out to 73.This underlined the fine effort of Graham Davis whose 38 points took the first division top spot, and equated to three under handicap, to head a field that contained many single figure players.Tom Britt one of those single handicap men took second place after staring slowly, scoring just one point on the first two holes, then settled down and finished strongly which left returnee Mike Dabanovich, who hadn’t seen a golf course for the last six weeks amongst the sand dunes, in third.The second division found the course a much tougher proposition, with Tom McCarthy running out the winner after turning in a three over handicap return which was good enough by two. This was after he had started explosively with a par for four points on the first but then sadly took a zero on the par three second, as did many others on the day as they found the hole teed up at almost two hundred yards and a little too difficult to handle, in fact there was only one par recorded on it from the whole field.Graham Davis.Don Everett took second place ahead of Markku Tynell’s second podium finish for the week.Both the ‘2’s pools grew in size as once more the very long par threes defeated everyone, refusing to give up any birdies.Prior to the prize giving there were welcomes for new members Tom Britt, Russell Spratt from the USA, and also for Michael Marchant and Richard Dudley Smith from OZ holidaying in Thailand and playing golf trying to forget all other sports for the time being but were very pleased to have the opportunity to at least view the urn once again.Friday, July 19, Plutaluang N & W – StablefordCSS 72Division 1 (0-15)1st Allen Raaen (9) 38pts2nd Russell Spratt (8) 37pts3rd Tom Britt (9) 37ptsDivision 2 (16+)1st Hal Hart (20) 34pts2nd Mick Bogunovich (32) 32pts3rd Markku Tynell (22) 31ptsThe first division was led in today by Allen Raaen with his second round under handicap for the week but he needed to finish strongly, which he did, scoring 20 points over the inward half to deny Russell Spratt his first win out of Soi 13 by a single point.Russell took second after a count back over playing partner Tom Britt, which he won with a better 19 to 16 after Tom had scored freely on the opening nine but waned badly on the last four holes, claiming just three points from them. Also in contention was Graham Davis who had a very creditable two over round that showed no zeros, but unfortunately not enough threes.Hal Hart bettered his previous podium placing by two as he won the second division with a steady two over handicap round which left Mike Bogunovich in second and Markku Tynell, placing for the third time in the week, in third.At last both the ‘2’s pools were taken as Allen Raaen and Tom Britt shared the first and Shuichi Kodaka took the second division, negating the chances of the treasurer doing a bunk with a sack full of loot. Shuichi was quoted as saying he would now be able to stay a further four weeks this trip but Tom and Allen were too inebriated to give any interviews to the reporting staff who arrived late on the scene.Back at The Haven, without the usual Emcee who was on his annual holidays for two days in Koh Chang, and possibly the reason that the numbers of players competing reached the highest level of the low season, Trevor Schirmer did the honours and announced the winners.Having claimed the longest drive prize but then found he needed to share it with Al Rolnik and Terry Hodgkiss, he welcomed back Al Rolnik from an extended holiday in the USA together with Vincent Gras and Ron Kerslake from the Northern Territories, Mick Bogunovich from PI here for a short rest and Johnny Clements, taking time off from his singing tour of Thailand.There were also farewells for John Carling, Peter Buckley, Tom Britt and Russell Spratt after which Trevor was looking distinctly parched but was well appreciated by the throng as opposed to the usual old stuff they were used to hearing.Note: If you would like to play with The Haven group, you can contact mobile 082 219 0965 or call in to The Haven Hotel, at 185 Soi 13, between Beach Road and 2nd Road. All transportation to the course is arranged and you do not need to sign up prior to the day, but you should be there by 8.15 on Monday, Wednesday, and Friday on the days that you wish to play. A schedule of courses to be played can be found on our web site at www.thehaven-hotel.com.
IPGC golf from The HavenMonday, Jan. 21, Treasure Hill (yellow tees) – StablefordCSS 74Division 1 (0-10)1st Martin Grimoldby (6) 39pts 2nd Masanori Takano (7) 37pts3rd Alan Pilkington (8) 34ptsDivision 2 (11-19)1st Alwyne Burley (16) 34pts2nd Fred Land (11) 33pts3rd Shuichi Kodaka (15) 31ptsDivision 3 (20+)1st Kenny Priddy (24) 39pts2nd Steven Howard (32) 32pts3rd Hal Hart (24) 30ptsRed Division1st Kiti Ulvio- Peltonen (9) 33pts2nd Marita Eeva (17) 22pts Having heard of other groups waiting up to one and a half hours after their reserved tee times to start play and then having a three and half hour nine holes and finally running out of light well before finishing the eighteen holes, many were wondering when it would be their turn to suffer again.Martin Grimoldby.Today it was a waiting day on the tee, with the lack of available caddies being the main problem rather than the overbooking, which seems to be prevalent recently on many of the courses. Although when the round started it all went pretty smoothly and lasted no longer than four and a half hours, which is fairly good during the high season.Adding to the problem for those at the back of the starting lineup was the size of the field which required four divisions including a red section and starting from just one tee meant a long wait for the last groups.The first division was led in by Martin Grimoldby, who is in the middle of a very good run of form, with an outstanding round of three under handicap, which was even better than at first sight as the CSS for the day went out two strokes making it a five under return for handicap purposes.Masanori Takano may well have thought that his good return of one under handicap would be enough to carry the day but was unlucky to have found Martin in such sparkling from. Alan Pilkington, having played in the same four-ball as the winner, already knew that two over was not enough but was pleased in the end to be third.The second division was taken by Alwyne Burley who’s two over was enough to ensure that Fred Land would not be a winner on his return from a break in the Philippines. Fred had to settle for second place a shot behind with Shuichi Kodaka another two back in third.Alwyne Burley.Kenny Priddy had an outstanding day to return a three under card that won the third division easily by seven points ahead of Steven Howard in second, with Hal Hart anther to behind in third spot.Kiti Ulvio-Peltonen took the red division with a solid round after recording a very rare birdie ‘2’ on the second hole and leaving the rest of the division well behind, with Marita Eeva being the next best.The first division 2’s pool was shared between Kiti Ulvio-Peltonen, Rick Schramm, Mark Lang, Peter Sumner and Martin Grimoldby, while the second division was taken by Alwyne Burley.Before the presentations were made the were welcomes for Heather Hill, Rob Nolan, Eddie Allan and Frank Bradley together with welcome backs for Mike Sanders, Fred Land and Peter Sumner.Wednesday, Jan. 23, The Emerald – StablefordCSS 75Division 1 (0–19)1st Steve Bickle (16) 34pts2nd Masanori Takano (7) 33pts3rd Mark Lang (7) 30ptsDivision 2 (20+)1st Steven Howard (32) 36pts2nd Wilf Wellman (26) 31pts3rd Mike Korney (20) 28ptsRed Division1st Marti Juutilainen (22) 43ptsKenny Priddy.With many of the previous competition’s players deciding that the day’s course would again be overcrowded and possible not worth the effort, the starting numbers were much reduced but still there were sufficient to require three divisions including a red one.As usual the play was made much more agreeable with a local ‘lift and place’ rule in the fairways to mitigate the problem of poor lies in the crab grass areas. This did not help the scores that much as the best of the day was level par, with only one return from the counting players that met the required criteria of “within two strokes of handicap”. This meant that the CSS for the day went up the maximum three strokes to 75 but stayed as a counting round for upward review.Steve Bickle was the man that stopped the day becoming non-counting as his two over round in the first division proved to be just sufficient to push Masanori Takano down into second place for the second tournament in a row by a single point, with Mark Lang back in third.Steven Howard went one better than his previous outing with a level par round that ensured that he will at last see his pleas answered and his handicap reduced, albeit by the smallest amount, to take his first win out of The Haven and vowed that this would be the beginnings of a new era.Wilf Wellman also tasted of that rare cup, a place on the podium, and although his score was well behind first place it was one to be savoured. Mike Korney won a count back with a better 15 to 14 for third spot leaving Phil Stevenson pining for the old days.Steve Bickle.The score of the day went to Marti Juutilainen whose seven under handicap round to win the red division will see his handicap radically reduced following the upward movement of the CSS of the day and he finished the day well ahead of the rest of the division with his best round ever in Thailand.There were no 2’s in either division.Friday, Jan. 25, Phoenix – Monthly MedalsDivision 1 (0–15) Blue TeesCSS 761st Martin Grimoldby (6) net 722nd Petri Nurmi (8) net 753rd Alan Pilkington (8) net 77Division 2 (16+) White teesCSS 741st Alwyne Burley (16) net 732nd Walter O’Keefe (18) net 753rd Paul Taylor (19) net 76A return to Phoenix where the last outing had been fraught with many problems including rounds that commenced an hour later than reserved and a lack of caddies. But today was a completely different experience as it was back to the usual and expected efficiency of the course management. Everyone started on time and the rounds were completed in just over four and a quarter hours with all participants back in The Haven as much as two hours earlier than on Monday.As usual with the monthly medals, just two divisions with the first division playing stroke play from the blue tees, and the second division playing stroke from the white tees.Once again it was Martin Grimoldby who led in the first division, returning another outstanding round of level handicap gross 78 to win by three from Petri Nurmi, also taking his second podium placing of the week, and Alan Pilkington also once again taking third to Martin whilst playing in the same group.The second division medal was taken by Alwyne Burley, completing his second win of the week, with a one over handicap return that was good by three ahead of returnee Walter O’Keefe, with Paul Taylor taking third with a better count back of 35.5 to 38 over Mike Korney as Mike slipped badly following a promising front nine.Once again there were no 2’s in the second division but the first division rollover pool was shared by Eddie Allan, Mike Dabanovich and Martin Grimoldby.Note: If you would like to play with The Haven group, you can contact mobile 082 219 0965 or call in to The Haven Hotel, at 185 Soi 13, between Beach Road and 2nd Road. All transportation to the course is arranged and you do not need to sign up prior to the day, but you should be there by 8.15 on Monday, Wednesday, and Friday on the days that you wish to play. A schedule of courses to be played can be found on our web site at www.thehaven-hotel.com.
Would you buy any of these for your pet? Let us know which one you like in the comments. Share This!If your pets are like mine, it seems like more food ends up out of the food dish than eaten by our fuzzy family members. Having a pet feeding mat can be a useful way to keep your floors clean, and if you can have something cute, even better. That’s why I was so excited to see these Disney pet feeding mats for your pets’ feeding area. At $20, they’re a little more expensive than I’d like, and although I didn’t see any information about cleaning on them, I’m guessing they’re spot-treatment only and not fully machine washable. Still, you can’t beat the cute factor! These were spotted at Mouse Gear in Epcot, but you should be able to find them at any place with a DisneyTails product display.
scott gerber 3. Mind the Gap!When you describe your business to someone, they need to “get” it immediately. Beyond that, if your concept brings up a recent situation in which they could have used your service, you’ve really got something! In London, when you ride the tube, a recorded message comes on cautioning riders to “mind the gap.” This is because the gap is big enough to fall into! When you’re developing your offering, the solution needs to be in a space with a gap wide enough to fall into – and stay there. It’s almost impossible to base a business on doing exactly what the other established players are doing. Sure, a niche product isn’t going to be proven, but the opportunity to cause a splash is much greater. – Joe Cassara, You Need My Guy How to Make the Most of Your Software Developer… 4. Choose to Serve a Niche AudienceGiven the proliferation of companies and the easy cross-comparison on the Web, it’s very difficult to create an entirely new product or service. Therefore, I think it’s best to focus on making yourself the go-to person for a certain audience. That niche could be a profession like dentists, or a region like the Pacific Northwest, or a certain type of person, such as young professionals taking on greater responsibilities at home and at work. Whomever you decide to target, you want to become the No. 1 company in your market, and not lose focus by worrying too much about startups that target other audiences. – Elizabeth Saunders, Real Life E Related Posts Kickstarting a Stagnant Company There are a lot of consumer-facing Web startups out there—maybe too many. Now that it’s easier, faster and cheaper to launch a Web business than ever before, entrepreneurs are under increasing pressure to differentiate. Great design and even great service just aren’t enough anymore. The key is to establish a niche that’s narrow enough to own—but broad enough to support a successful business.To find out how startups today are leveraging their niches to stand out from the competition, we asked a panel of seven successful young entrepreneurs from the Young Entrepreneur Council (YEC) for their take: 1. Create a Blue Ocean StrategyThe best way to find the market and product offering that hasn’t been done to death is to analyze the existing products that are out there already. This means looking at the competition and cataloging what all of the existing Web startups have in common, so you can find ways to differentiate. The book Blue Ocean Strategy details how you can create a Strategy Canvas that allows you to map out the competition and find ways to differentiate in ways that make sense for your business. Don’t try to be different just for the sake of standing out. Really think through what you can eliminate, what you can add and how you can create a truly creative offer that helps more people. – Nathalie Lussier, Nathalie Lussier Media Tags:#start#startups 5. Rebrand Your Customer, Not Your ProductYour startup and business may start off as a niche. Over time, you can bet that competitors will enter, or may already be present. Therefore, startups should constantly analyze and frequently change their marketing campaign to maintain their niches. Bring about new ways to create the comparison. Some ideas include offering a free trial period, creating viral campaigns that allow users to engage with your product, and constantly building a niche market. The question is, “How do you maintain and build another niche market from your already existing one?” I don’t recommend changing your product. I suggest relabeling your customers; this may make users want to become more involved. Take airlines, for example; they created status levels to allow their users to compete and engage further. – George Mavromaras, Mavro Inc. | Praetor Global LLC What Nobody Teaches You About Getting Your Star… 2. Put Your Branding to WorkEstablishing a competitive niche is getting harder and harder every day, and consumers are paying less attention to comparisons between companies that do the same thing. They expect your product to work, and they expect your product to have all of the features and functions the next product does. What can help your startup stand out is spending time working on your branding. If you can connect with your audience on more levels than your competitors, you’ll ultimately be able to make it about consumers choosing your brand, not your niche. – Caitlin McCabe, Real Bullets Branding 6. The Power of InformationFinding a laser-focused niche is a main component to success online. To stand out from your competition, you need to become the authority in your market. There is no easier way to do that then to niche down to the most basic service or product offering. The easiest way to win over a client is for your site to show a level of expertise above and beyond that of the competition. However, if you offer too much your customer will seek other avenues of education (in the buying process). Offer just the right amount and they will commit to your offering. It is much easier to upsell a current customer then it is to gain a new one. – Roger Bryan, RCBryan & Associates 7. Let the Community SpeakA major way you can stand out from your competition is by allowing your customers to become a part of your organization. Give them a voice. Ask for their input. Engage with them as much as possible to make them feel special. If they’re comfortable with your brand, they’ll know who to keep coming back to in the future. – Logan Lenz, EndagonThe Young Entrepreneur Council (YEC) is an invite-only nonprofit organization comprising the world’s most promising young entrepreneurs. The YEC recently published #FixYoungAmerica: How to Rebuild Our Economy and Put Young Americans Back to Work (for Good), a book of 30+ proven solutions to help end youth unemployment. WordPress for Enterprise – How This Open-…
jon mitchell Monday marks the 40th anniversary of the Landsat satellite program. It’s the longest-running continuous program capturing satellite images of Earth. Google is working with the U.S. Geological Survey and Carnegie Mellon University to make parts of the archive available to the public. Using Google Earth Engine, you can now travel back and forth in time between 1999 and 2011 and see how Earth has changed.Read more about the partnership on the Google Lat Long blog. Related Posts Tags:#science#web Why Tech Companies Need Simpler Terms of Servic… Top Reasons to Go With Managed WordPress Hosting A Web Developer’s New Best Friend is the AI Wai… 8 Best WordPress Hosting Solutions on the Market
Trends Driving the Loyalty Marketing Industry Alyssa Ege The Dos and Don’ts of Brand Awareness Videos AI is Not the Holy Grail of Sales, at Least Not… Tags:#events#Facebook#Instagram Hosting a big event can be seriously stressful (to say the least). What if no one shows up? What if you don’t make your money back? The best thing you can do to ensure success is to have a solid marketing strategy in place. And one of the easiest (and most cost-efficient) methods is advertising on Facebook and Instagram.We used the exact tactics outlined below for a non-profit client of ours for an event this past month. The results: we sold 224 tickets via our campaigns and left them with a 4X return on investment from the ads. Here’s the marketing strategy for advertising on Facebook and Instagram in 6 simple steps: 1. Make it easy for people to purchase tickets online.Before you start running any ads to promote your upcoming event, ensure the checkout process is silky smooth. If your event is low-ticket, consider using Eventbrite as a platform to sell tickets. It’s well-known and adds a layer of trust. If it’s a high-ticket event, I suggest having each lead book in a phone call.For our non-profit client, we decided to build out a custom funnel using Clickfunnels (a simple landing page building software). The goal here was to increase the average order value for them. Tickets were priced at $40 each for the event, but we prompted everyone who purchased a ticket to add an additional ticket for friends and family, plus purchase raffle tickets at a discount. Just taking a moment to ask if someone wanted to buy a ticket for someone else brought the average order value up to $84. 2. Setup the Facebook pixel.Before you start running any ads, make sure you have the Facebook pixel set-up. Head into your ad account, grab the pixel code and make sure it’s properly installed on your landing pages. If you’re using Eventbrite, there’s an easy integration you can use to set this up.Having your pixel code correctly installed is critical to track how many purchases came directly from your ads and determine your return on investment. It also allows you to set up retargeting ads (which we’ll get to in a bit). 3. Choose the right marketing objective.When you’re promoting an event within Facebook’s platform, they’ll often prompt you to boost it to nearby people to reach more potential attendees. Getting the nearby people to react is a start, but it’s nowhere near as useful as going into Ads Manager and building out the ads yourself.When you click “Create New Campaign,” Facebook will give you different marketing objectives to choose from. If your pixel is set up correctly, and it’s a reasonably low-priced ticket, you’re going to want to optimize directly for purchases. To do this, select “Conversions” as your marketing objective. 4. Test a variety of creatives.I always recommend testing at least three different images across each ad set your running. And if you have a video to throw into the mix — even better. Facebook’s algorithm will automatically disperse your budget across your variety of images and copy.Make sure to check back in on your different ads within the next couple of days of launch to see what’s performing best. From there, you can optimize further. If you find one image is outperforming the rest, turn off the ads that are underperforming and duplicate the winning image with a variety of headlines as your next test. Rinse and repeat. 5. Use social proof.Social proof is a powerful emotional trigger, and it’s one of the best ways to instantly boost the credibility of your event. Think of all the videos you see floating around social media that have over 1M views, comments, likes, and shares. You’re tempted to watch them and see what all the fuss is about.You can easily beef up the likes, comments, and shares on your ads by running a page post engagement campaign. You’ll want to take the same post ID of the ad your currently running and optimize for engagement. 6. Retargeting is key.How many times have you been browsing online for something, decided not to make a purchase, then found that pair of shoes stalking you across the Internet? It’s borderline creepy, but also incredibly powerful.It usually takes several touchpoints for anyone to decide to purchase, so we need to hit potential customers from different angles. One of the easiest ways to do this is to show retargeting ads to anyone who viewed your landing page or initiated checkout at a specific time. Watching these views is where the real return on investment will start to come in.Roll out these tactics for your next big upcoming event, and I promise you, results will improve on your campaign performance. Related Posts Digital Marketing Jobs in the Government Sector