We recently posted a story in which a young couple went on Divorce Court, with the husband accusing the wife of sleeping with the entire Wu-Tang Clan. After she came home around 7am in the morning, Nathan Sellers claims that wife, Lia, was too busy giving “Wu some Tang,” which she completely denies. Lia explains that she had the once-in-a-lifetime opportunity to hang out with the members of Wu and got caught up “politicking” rather than serving up the her Tang.After catching the story, Wu’s manager Simon Green completely denied that and sexual activity ever took place, via his Instagram. He later corroborated the story in an interview with The Mirror saying, “The Wu-Tang Clan are polite and well mannered boys and sometimes girls mistake signals as friendliness,” he said, adding, “I have a general rule – no girls on the bus unless they want to talk about music, politics or chess.”Method Man even chimed in, responding to Green’s post in nothing short of gentlemanly fashion, “That shits fake I would’ve remembered her,” Method wrote. “I would’ve spotted her and said which one of u bitches brought the chaperone… She’s clearly an old-er thot.” He added in a separate post, “And should know better with her old ass.”Apparently that “thot” needs to know better, because even Wu lives by the philosophy that “The game of chess is like a sword fight, you must think first, before you move…”. Always think first before you move, or you might just end up on Divorce Court.
When the drive system is removed, there is an available cover that will keep the inside of the frame clean and will also make it look like there isn’t a large chunk of the frame missing.Built with a 250Wh battery, the Domane+ LT will provide assist up to 20mph, and has an average range of 65 miles. Road bike or e-Road Bike? What if you could have both in the same frame? That’s what the Fazua Drive system has promised, and now it looks like it’s coming to North America on the all new Trek Domane+ LT e-road bike. We’ve written about the Fazua system a number of times from Eurobike and on a number of different bikes, but according to Bicycle Retailer, their entry into the U.S. market was hindered by battery certification issues. Now, Fazua seems to have passed those tests and has teamed up with QBP as a service partner.What makes the Fazua system unique? Not only is the electric drive system impressively light, it can also be completely removed from the frame so that the bicycle can be used as a standard, human powered bicycle. That makes a 56cm Trek Domane+ LT a 29.9lb e-bike, or a 23.6lb road bike! Sure, that’s a slight weight penalty over a standard road bike, but for someone who might want electric assist some of the time and a standard bike the rest of the time, it’s an interesting option. The 500 Series OCLV Carbon frame itself includes Trek’s IsoSpeed front and rear to absorb road chatter, with the rear offering adjustability like you’d find on the regular Domane. Just behind the front IsoSpeed unit, you’ll find integrated controls for the Fazua system on the top tube – which keeps the handlebar area clean and uncluttered of any extra control units.Tire clearance is huge with room for 700c x 38mm tires, and of course disc brakes will slow you down when needed. Stock bikes will include Bontrager R3 Hard Case tires in 700c x 32mm.Available now, the Domane+ LT is offered for $6,499.99 with a Shimano Ultegra R8000 drivetrain and is available through Trek’s Project One custom program so you can customize the paint and spec.trekbikes.com
So now what? Well, there are those, such as a couple of rival agency bosses I spoke to this week, who believe the deal is going to do little other than make two “small agencies slightly less small”.But whatever the whys and wherefores of the deal, now is the time to look to the future.As we were told this week, Martin will take up the role of BNP PRE’s UK boss, while industry veteran Slade is yet to agree a role. For this deal to be considered a success five years down the line, it is crucial Slade is found a position where he can drive BNP PRE’s expansion in Europe and beyond.Nearly two years ago, Property Week’s editor Liz Hamson sat down for lunch with Slade. During lunch, while he ate lobster and she tucked into a steak, he said he was on a mission to develop BNP PRE into a top-five UK agency.While the Strutts takeover has boosted BNP PRE’s position in the agency league, the firm is still only in seventh place and would need to add £120m or so to its revenues to seize fifth spot from Knight Frank. More investment will be required to make that happen, a lot more.The numbersFollowing BNP Paribas Real Estate’s PRE’s (BNP PRE’s) takeover of Strutt & Parker, announced earlier this week, the new combined entity will boast a combined UK revenue of just over £180m, making it the UK’s seventh largest agency. This would place it ahead of Capita Property and Infrastructure, Deloitte Real Estate and Colliers International, but £6m behind GVA, according to Property Week’s Agency 2017 survey. The deal is expected to complete in late September.If BNP PRE can hold onto Slade and give him a role in the wider international business, it could benefit the UK business as much as the group. In today’s real estate market, having a global presence is a big plus. Firms with offices across the world are best placed to land mandates from big international companies.Considering that 99% of its revenues are generated in Europe, BNP PRE is not a truly global firm by any stretch of the imagination, but there is no reason it can’t be if its owners at the French banking giant give it the support to venture across a few oceans, both east and west, in search of some really big fish.And who knows, Slade could catch his own lobster dinner on his travels.Are the Tories ‘borrowing’ from Labour again?When trawling through the 29,798 words of the Conservative Manifesto published ahead of that pointless election earlier this summer, I noticed something was missing. It was three little words: ‘Help to Buy’.So it should come as little surprise to those of us who like to count the words in dull political documents that the Tories are considering an overhaul of the policy.Whatever the government decides to do with the scheme, it needs to come up with something that encourages far more homes to be built, not just in the tens of thousands, but in the hundreds of thousands – and fast. Then it won’t have to create an artificial market because more homes means lower prices for those who need to buy or rent them. How can that be so hard to figure out?
Share valuation – Unlawful distribution of capital Progress Property Co Ltd v Moorgarth Group Ltd: Sup Ct (Lords Phillips (President), Walker, Mance, Collins, Clarke): 8 December 2010 Matthew Collings QC, Gabrielle Higgins (instructed by Seddons) for the appellant; John McGhee QC, Richard Fowler (instructed by Eversheds) for the respondent. The appellant company (P) appealed against a decision ((2009) EWCA Civ 629, (2009) Bus LR 1535) that there had not been an unlawful distribution of capital when the whole issued share capital of its subsidiary company (Y) was sold to the respondent company (M). All three companies were indirectly controlled by the same holding company. The sale price was calculated on the basis of Y’s open market value, subtracting liabilities for creditors and a further sum in respect of an indemnity believed to have been given by P for a repairing liability. It transpired that P had no such indemnity liability to be released from and that there was no justification for the reduction in Y’s value. P alleged that the transaction had been at a gross undervalue, relying on what the Court of Appeal referred to as ‘the common law rule’ devised for the protection of creditors, that a distribution of a company’s assets other than in accordance with specific statutory procedures constituted a return of capital which was unlawful and ultra vires. The Court of Appeal upheld the High Court’s decision that the transaction had been genuine and not ultra vires despite being at an undervalue. P contended that an objective approach was required and that any such transaction which resulted in a transfer of value not covered by distributable profits, regardless of its purpose, constituted an unlawful return of capital. Held: Whether a transaction infringed the common law rule against unlawful distributions was a matter of substance, not form. The label attached to the transaction by the parties was not decisive, Ridge Securities Ltd v Inland Revenue Commissioners  1 WLR 479 ChD, Aveling Barford Ltd v Perion Ltd  5 BCC 677 ChD, and Halt Garage (1964) Ltd, Re  3 All ER 1016 ChD applied (see paragraph 16 of judgment). The essential issue therefore was how the sale of Y was to be characterised. A relentlessly objective rule would be oppressive and unworkable and would cast doubt on any transaction between a company and a shareholder, even if negotiated at arm’s length and in good faith, where the company proved with hindsight to have got significantly the worst of the transaction (paragraph 24). If it was a stark choice between a subjective and an objective approach, the least unsatisfactory option would be the latter but the court’s real task was to inquire into the true purpose and substance of the impugned transaction. That approach called for an investigation of all the relevant facts, which could include the state of mind of the persons orchestrating the transaction. That state of mind could be totally irrelevant. A distribution described as a dividend but actually paid out of capital would be unlawful, however technical the error and well-meaning the intention. However, the participants’ subjective intentions would sometimes be relevant, and a distribution disguised as an arm’s length commercial transaction was the paradigm example. If a company sold to a shareholder at a low value assets which were difficult to value precisely but were potentially very valuable, the transaction might call for close scrutiny. The company’s financial position and the motives and intentions of its directors would be highly relevant. If the conclusion was that it was a genuine arm’s length transaction, then it would stand even if it appeared with hindsight to have been a bad bargain. If it was an improper attempt to extract value by the pretence of an arm’s length sale, it would be held unlawful. It would depend on a realistic assessment of all the relevant facts, not simply an isolated retrospective valuation exercise, Clydebank Football Club Ltd v Steedman (2002) SLT 109 OH applied. In the present case, there had been concurrent findings that the sale of Y was a genuine commercial sale (paragraphs 27-29, 31-33). Appeal dismissed.
To continue enjoying Building.co.uk, sign up for free guest accessExisting subscriber? LOGIN Subscribe to Building today and you will benefit from:Unlimited access to all stories including expert analysis and comment from industry leadersOur league tables, cost models and economics dataOur online archive of over 10,000 articlesBuilding magazine digital editionsBuilding magazine print editionsPrinted/digital supplementsSubscribe now for unlimited access.View our subscription options and join our community Stay at the forefront of thought leadership with news and analysis from award-winning journalists. Enjoy company features, CEO interviews, architectural reviews, technical project know-how and the latest innovations.Limited access to building.co.ukBreaking industry news as it happensBreaking, daily and weekly e-newsletters Get your free guest access SIGN UP TODAY Subscribe now for unlimited access
The cuddly Blast-Ended Skrewt Share This!Prepare for a battle in Universal’s latest Halloween Horror Nights house and catch a glimpse of some Magical Creatures in this week’s Universal Orlando news roundup. Devil’s Snare Fluffy, the three headed guard dog Centaurs in the Mist Hagrid’s Magical Creatures Motorbike Adventure is opening in under two months and Universal is previewing some of those creatures. Along the ride path guests will expect to come face to face with a massive three-headed Fluffy moving figure, dozens of mischievous Cornish Pixies, the thorny Devil’s Snare, protective Centaurs, or fiery Blast-Ended Skrewts.Hagrid’s Magical Creatures Motorbike Adventure opens at Islands of Adventure on June 13, 2019.Weekly Crowd Levels Detailed crowd level information can be found here.Weather Report Operating Hours & Early Park AdmissionCityWalk is open until 2:00 a.m. daily, with free self parking starting after 6:00 p.m.AdmissionAdmission prices have increased yet again at Universal Orlando. Single day tickets have increased $1 – $6 per ticket in price depending on time of visit. Two-day, two-park hopper tickets have increased $10 per ticket.Two-day, two-park tickets are $284.99 per adult and $274.99 per child (plus tax).Volcano Bay tickets are at Anytime pricing at $80 per adult and $75 per child (plus tax).Showtimes and RefurbishmentsUniversal Orlando’s Cinematic Celebration ShowtimesApril 20: 9:15 p.m.April 21 – 23: 9:00 p.m.April 24: No ShowApril 25: 9:00 p.m.April 26: No ShowUniversal’s Superstar ParadeApril 20: 7:00 p.m.April 21 – 25: 5:00 p.m.April 26: 2:00 p.m.The Nighttime Lights at Hogwarts CastleApril 20 – April 25: Ongoing from dusk till park closeApril 26: No ShowComplete showtimes are available on Universal Orlando’s website.RefurbishmentsUniversal Orlando’s Cinematic Celebration: April 29 – May 8Hogwarts Express: May 7Royal Pacific Resort Lobby Enhancements: March 1 – October 31 (phased)Upcoming EventsThe Psychedelic Furs are playing this week at the Hard Rock Hotel’s Velvet Sessions. Regular tickets cost $39 plus tax and include valet parking, specialty cocktails, finger foods, and the concert. $1 of each ticket purchased will go to the Hard Rock Heals Foundation. Tickets can be purchased online.See you next week, and make sure to leave a question below for the Mail Bag! Cornish Pixies Nightingales: Blood PitOur first “original” house of Halloween Horror Nights has been announced and we are seeing a return of the fan favorite original monsters: the Nightingales. These evil creatures pop up throughout human history during times of war, famine, and drought to devour their victims. This time they are in Ancient Rome where the worst drought in centuries continues. To satiate the gods the Emperor has demanded that gladiators fight non-stop until the rains return. In this maze you will be caught between gladiators and nightingales as they fight and feast.Halloween Horror Nights returns September 6 – November 2, 2019. You can now buy a flex night plus one night free ticket, which lets you attend two nights for the price of one, or a vacation package.The Magical Creatures of Hagrid’s New Coaster
31 August 2007The government this week endorsed three initiatives aimed at boosting South Africa’s aerospace industry: building a multi-million rand component supplier park outside Pretoria; expanding an existing support programme for suppliers; and tackling the shortage of skills in the industry.According to Business Day, the supplier park, the Centurion Aerospace Village, will be built with R29-million provided by the European Union, which has also pledged a further R40-million for the project over the next two years.The supplier park will cluster aerospace manufacturing companies that cater for international markets.The second initiative involves expansion of the Aerospace Industry Support Initiative, which aims to develop an industry supplier base through a supply-chain improvement programme and a supplier development programme.According to Business Day, the support initiative will involve the incubation of programmes worth R10-million per year.Taking up the skills challengeThe third initiative involves work done by the National Aerospace Centre of Excellence (NACoE) to address the scarcity of skills and capacity in the local aerospace industry.Engineering News reported this week that European commercial and military airline manufacturer Airbus had entered into a research and technology development partnership with the NACoE, Stellenbosch University and the Cape Peninsula University of Technology.Under the partnership, Airbus and the NACoE have committed to fund 30 South African postgraduate positions for work focussing on aerospace-related topics, with core themes such as the development and application of automation and smart structures techniques, technologies and processes.According to Engineering News, Airbus is also working closely with the Department of Science and Technology and the NACoE to develop a scheme that will eventually encompass all areas of aerospace, aerostructures, systems engineering, manufacturing, aircraft operations and management.“This symbiotic relationship will also benefit local small and medium-sized enterprises wanting to position themselves as suppliers to Airbus and other original equipment manufacturers,” Airbus international cooperation manager Remy Moreau told Engineering News.“It will enable them to source local students who are familiar with Airbus, its processes and culture, but without any additional cost to themselves.”Export growth potentialThe government’s prioritising of SA’s aerospace industry is in line with its aim to increase the country’s exports. It also seeks to exploit the growth in commercial air traffic, and the consequent need for aircraft maintenance and modification, around the continent.According to Business Day, government research shows that technology-intensive industries in developing countries grew by 20% over a 13-year period, as opposed to slower growth for lower-tech and resource-based industries.Speaking to journalists at the Innovation Hub in Pretoria this week, Trade and Industry Minister Mandisi Mpahlwa said the government, in deciding whether to back the aerospace sector, was “acutely aware that technology and knowledge are crucial factors of production in modern advanced economies, and those new technological developments can create platforms for further innovations.”Mpahlwa added that as much as three-quarters the more than 200 local companies involved in aerospace-related work were smaller firms, pointing to a thriving medium-sized industry base.In a further boost to South Africa’s aerospace ambitions, the Department of Science and Technology announced this week that the long-awaited South African Space Agency, which will be responsible for coordinating and implementing the country’s space and technology programmes, will be set up by March 2008.SouthAfrica.info reporter and BuaNews Want to use this article in your publication or on your website?See: Using SAinfo material
A major HIV counselling and testing campaign set to reach 15 million South Africans is due to kick off in South Africa this month. (Image: Chris Kirchhoff,MediaClubSouthAfrica.com. For more freephotos visit the image library) MEDIA CONTACTS • Nono Simelane SA National Aids Council +27 11 655 7000 [email protected] RELATED ARTICLES • Loving life, fighting Aids • Hunger strike against HIV • Bold new HIV/Aids plan for SA • R13m boost for HIV clinic in SANosimilo RamelaA major HIV counselling and testing campaign will be launched in South Africa this April. Recognised as the most comprehensive in the world to date, the drive aims to have 15-million South Africans tested by June 2011.The initiative, which is being led by the South African National Aids Council (Sanac) and government, will run until the end of 2011, when the National Strategic Plan on HIV and Aids is concluded.Speaking at a Sanac meeting in Durban, KwaZulu-Natal, on 17 March, Health Minister Aaron Motsoaledi said: “The main objectives of the campaign are to encourage South Africans to know their HIV status; to equip those who test HIV-negative with ways of ensuring that they do not get HIV; to increase health-seeking behaviour; and to create a quick and easy entry point to accessing wellness and treatment services for those who test HIV-positive.From April 15, everyone who visits one of the 4 300 health facilities in the country will be offered an HIV test, regardless of whether they show symptoms or not, the minister added.Previously only pregnant women and people showing symptoms of HIV were given the option of being tested, while others had to volunteer and request a test.“I don’t have a feeling that South Africans understand that the biggest weapon against HIV must be prevention,” Motsoaledi said. “The mainstay of the fight against any disease is to prevent it from happening.”The Department of Health will raise funds for testing kits to be supplied to all health centres. “Health facilities won’t be expected to provide those,” the minister said.According to the Health Department, there are currently more than 5-million people living with HIV/Aids in South Africa – out of a population of 49-million.In the 2010/11 national budget, presented by Finance Minister Pravin Gordhan, the Department of Health’s HIV/Aids allocation increased by 33% from the previous year.Compared to budgets for other departments, 33% is the highest increase, said Motsoaledi.But “we can’t keep on increasing by 33%. We have got to cut the rate of infection. That’s where the issue of prevention comes in,” he said.“If we keep on increasing [the budget] we will reach a situation in South Africa where the whole budget must go to the treatment of HIV/Aids, and I don’t think any country can afford that. So, our war of prevention is extraordinarily important.”Private-public partnershipLocal business has shown great support for the drive. “We fully endorse and support government’s campaign, its targets and the keen focus on HIV prevention,” said Brad Mears, CEO of The South African Business Coalition on HIV/Aids (Sabcoha), which works with the private sector in combating the epidemic.Mears said his organisation would establish workplace wellness facilities to provide HIV counselling and testing.“You don’t have to be a scientist to know that prevention is better than cure at all times. But if you have failed to prevent it and it has happened, you have to treat it. We do accept that the fact that we have got so many people on treatment, might be the failure of prevention,” Motsoaledi said.
How Intelligent Data Addresses the Chasm in Cloud Frank Landman Top Reasons to Go With Managed WordPress Hosting Related Posts Frank is a freelance journalist who has worked in various editorial capacities for over 10 years. He covers trends in technology as they relate to business. Serverless Backups: Viable Data Protection for … Whether you’re looking for a cloud-based storage app to upload and organize your personal photos or you’re seeking a platform where you can manage user data on behalf of your tech company, you’ve likely heard promises that cloud-hosted apps are inherently more secure than storing data on your own local servers.Cloud computing certainly has a lot of benefits, but is this claim really true? And if it is true, is it universally true, to the point where you can depend on all cloud-hosted data being more secure than locally hosted data?What Makes the Cloud the Cloud?Let’s start by explaining what makes the cloud the cloud. Cloud computing evolved to become a bit of a buzzword, and one that doesn’t accurately convey the nature of the arrangement. For example, some users believe the “cloud” refers to data that’s somehow stored in and retrieved from the air around us.In reality, “cloud computing” just refers to stored data or computing operations that are hosted at a different location, and generally, are accessible using any device with an internet connection. This stands in contrast to hosting data or relying on computing power from your own local servers.This definition is very broad, allowing it to cover a wide range of different tech companies and applications. Understandably, this makes cloud security a complex and multifaceted topic.Inherent Security Advantages of the CloudCloud computing does have some general advantages, which apply to the majority of cloud computing providers:Built-in redundancy. Your data isn’t literally stored in a cloud; it’s stored at a physical data center. More accurately, it’s probably stored across multiple data centers. That’s because most cloud providers protect their users’ data by backing it up in more than one location. This protects your data in the event of a physical failure, which could occur due to a flaw in the hardware, or a natural disaster like a fire or an earthquake. Naturally, if your local servers don’t have adequate backup, this makes cloud storage inherently more secure.Ongoing updates. Cloud apps function as a service, rather than a product, giving you ongoing access to an ever-evolving product. To retain their users, cloud developers are constantly working to improve the security of their infrastructure. Accordingly, your data has the advantage of constantly benefitting from new updates and higher security standards. If you have a talented internal IT team, you may be able to accomplish this, but it probably won’t be as efficient.Account management. Most of the time, your cloud app will allow you to establish multiple user roles with varying levels of access and permission. This is especially advantageous for big companies, which may not be willing to risk universal access to the company’s internal data to all employees, clients, and other potential users.Specialty expertise. If you store data internally, you’ll likely have a small team of generalists overseeing that storage (unless you have tremendous access to funds). Cloud providers invest heavily in security, making sure they have the most talented, educated, and experienced people possible managing data storage. By subscribing to a cloud app, you’ll gain access to the powerful infrastructure developed by these experts—and usually at a discount, once you tally up all the costs.Vulnerabilities the Cloud Can’t EliminateHowever, there are some security vulnerabilities that most cloud apps can’t account for or directly control, such as:Hardware issues. A fault in a specific device can compromise your cloud account if you leave it logged in, or if your actions are being monitored while you’re logged in. Some security flaws are unique to processors and other hardware components, and there’s always the risk that an employee will fail to secure a device.User malware. Malware is always a problem, no matter how well you prepare for it. A rogue flash drive, a phishing scheme, or a malicious email could be all it takes for one of your business’s devices to become infected. Once the malware is installed, it could monitor all your actions—including logging the data you enter in your cloud app and any login information you have.Unprotected networks. Businesses should always rely on encrypted networks, and secure those networks with a strong, regularly changing password. If someone gets access to your private network, or if you use your device on a public network, your device could be compromised. Again, if your device is compromised, it won’t matter how secure your cloud storage platform is.Bad passwords. All your cloud-hosted data is protected by your login credentials. If those login credentials are stolen, guessed, or brute-forced, your account will be compromised. Unfortunately, people still use painfully common passwords like “password,” and fall for basic phishing scams on a regular basis. Unfortunately, this is a problem regardless of whether you rely on local servers or cloud-hosted apps.Poor user management and bad actors. It’s also possible that the universal accessibility of your cloud app will work against you. If there’s a bad actor within your organization, they may deliberately steal or misuse the data available to them. If you make the mistake of assigning the wrong user levels or administrative permissions, you could also create problems for your organization. These responsibilities fall on the end user, and can’t necessarily be handled by a cloud developer.Development VariablesIt’s also worth noting that it’s impossible to make a blanket statement about the security of all cloud apps beyond some introductory advantages of the model. This is because different cloud computing companies can execute their security strategies in very different ways. One company might invest heavily in the security of their infrastructure, while another prioritizes speed and accessibility. A software development bug that leaves a platform’s API vulnerable to infiltration might be completely nonexistent in a rival platform.Accordingly, it’s not reasonable to say that all cloud-hosted apps are inherently more secure than locally hosted systems. You’ll need to be prudent when choosing a cloud services provider.Other Advantages of the CloudIt’s worth noting that there are several advantages to cloud storage and cloud computing, beyond a marginal increase in security:Universal access. Subscribing to a cloud app means you’ll have access to all your data, usually across all devices. That means your software isn’t going to be tied to a single device. Assuming you keep your password secure, you’ll be able to access your data anywhere and at any time, and even if one of your devices are lost or stolen, your password can prevent someone from gaining access to your account.Inexpensiveness. Cloud computing is usually less expensive as well. The general idea is that a cloud company buys and manages computing and storage resources in bulk, splitting the costs among many different buyers simultaneously. Accordingly, each business that buys into a piece of the pie will get the benefits of storage at a deep discount.Management simplicity. Building and maintaining your own local servers is extensively time-consuming—and complicated, unless you’re already an expert. For the most part, signing up for a cloud service is much simpler and easier to manage, especially if you don’t have an internal IT team to lean on.The Bottom LineSo is cloud-hosted data more secure than a local setup? In many cases, assuming you’re talking about responsible, experienced cloud developers, the answer is yes. There are a handful of key advantages in cloud computing that will likely provide you with more security than you can put together on your own. That said, there are many variables to consider in your cloud security strategy, and there’s no such thing as a platform that’s 100 percent impossible to infiltrate. Choose your cloud providers carefully, and always spend the extra time and money to reinforce your strategy with internal cybersecurity policies of your own. Cloud Hosting for WordPress: Why Everyone is Mo…
Uber vs Lyft: Battling for Supremacy The ReadWrite reviews team provides reviews on the latest and greatest technologies, services, and products.For all review inquiries please email [email protected] The ReadWrite team likes to test the latest and greatest products and technologies to produce unbiased reviews for our audience to enjoy. All that reviewing can sure get tiring though, so we’ve decided to reward ourselves by reviewing a product that would let us rest. Yes, we’re going to tell you guys about the Allswell Supreme mattress. And yes, it was supreme.Who’s Allswell?There’s no question there’s been an explosion of the “mattress-in-a-box” companies hitting the market with their products. One of the newer additions to the mix is Allswell. The company was started in 2018 and is operated under the Walmart umbrella. The brand stands alone but is owned wholly by Walmart.Honestly, the ReadWrite team couldn’t believe this luxury, premium product came from Walmart. That said the disruptive prices is something we come to expect from the everyday low price leader.Allswell is Walmart’s first direct-to-consumer brand and has hit the market hard by leveraging Walmart’s distribution channels. The company mainly sells mattresses, with three tiers of comfort: The Allswell, The Luxe, and The Supreme.Allswell has no brick and mortar locations, but that’s really not necessary these days, right? Allswell will ship the mattress directly to your door, for free, vacuum-sealed in a box. When the mattress arrives, you’ll simply unbox and leave for 24-48 hours for the mattress to fully inflate.Allswell SupremeHow’s the Sleep?The Allswell Supreme boasts all the bells and whistles of a “supreme” mattress. It’s a hybrid coil and memory foam mattress with a built-in euro-topper, anti-microbial and enhanced heat conductivity properties, and quantum coil edge support on all four sides. I know what you’re thinking…what does any of that mean?Like many of you, the ReadWrite team isn’t vetted as mattress geeks, so it’s tough to judge based on all those buzz words. We just know what we like when we try something out. What we can say is the Supreme mattress is exceptionally comfortable. If you prefer a firmer sleep surface, the mattress will be a perfect match. We can’t speak for the other two models (The Allswell and Luxe), but for the Supreme, the firmness is balanced beautifully with the plush euro-topper and memory foam.Our sleeper is about six feet, 180 lbs. and tried the mattress in multiple sleeping positions side, back, and stomach. The mattress is definitely optimal for a side-sleeper, but there were no negatives that stood out for other sleeping positions.Soft, but not squishy. We liked it — a lot.So What’s is it Going to Cost Me?The Allswell Supreme mattress is the most expensive bed in the Allswell line. See pricing below for a Queen mattress for the three different models:Allswell – $345 USDThe Luxe – $645 USDThe Supreme – $985 USDUnfortunately, ReadWrite hasn’t been able to test all the luxury mattress brands out there, so we had to do a bit of research when comparing these prices. As far as bells and whistles go, the Allswell Supreme has just about everything you’d find in a top of the line mattress. From a pricing standpoint, Allswell stands at the lower end of the high-end mattress brands.The question we asked ourselves was – how much better could it be and how much would that cost me? There are brands out there that offer advanced features like liquid heating and cooling, adjustable bed-frames, and other features but if you’re just looking for a place to lay your head at night — those may not be necessary. Especially not for an extra $2000-$3000.Allswell Mattress Layers — hop on the Allswell site and look at the other impressive features.Final ThoughtsWe haven’t tried every mattress out there so we can’t compare the Allswell against their competitors from experience — yet. What we can say is that our experience with Allswell was fantastic. Shipping was a breeze, the box came undamaged to our doorstep, and the sleep has been wonderful. The price point is fair considering the quality of the mattress and is comparable to mattresses with a similar set of features.On top of that, Allswell offers a 100-day money-back guarantee if you do find any issues with the bed. To those of us who like to do the reviews — a money-back guarantee makes all the difference. Backed by Walmart, lets us know we won’t be stuck with a product if we hate it. Thankfully, no problems here — the Allswell mattress is a great product. We’re excited to see what other products the Allswell team will roll out in the future. Until then, we’ll continue to catch some ZZZs! A Review of Instagram Marketing by Matthew Lucas ReadWrite Product Reviews Related Posts CEOs in Troubled Waters (with Myriam Joire from… Blueair 680i Air Purifier: Clean Air For Your H…