Federer, Serena cruise into Wimbledon third round

first_imgLONDON, (Reuters) – Top seed Roger Federer’s bid for a ninth Wimbledon title gathered momentum after he cruised into the third round with a 6-4 6-4 6-1 win over Slovakian world number 73 Lukas Lacko yesterday. The 36-year-old Swiss did not face a single break point and struck 48 winners as he extended his winning streak to 26 successive sets at the All England Club.The Swiss defending champion has now won 26 consecutive sets at the All England Club.“I felt good, less nervous than in the first round,” Federer said. “Lacko can play well on the grass, he’s won his fair share of matches. Not wasting too much energy in the first matches is nice to have. From my end I’m very happy.”Seven-times champion Serena Williams fired 24 winners past Bulgarian Viktoriya Tomova to post a convincing 6-1 6-4 victory in 66 minutes on Centre Court.“It was better than my first-round match, I’m happy to be going in the right direction,” Williams said. “I’m getting there, I’m not there yet but I expect to get there not only for Wimbledon but for tournaments in the future.”Serena WilliamsSerena’s sister Venus also progressed into the third round, but was forced to fight back from a set down to beat Romanian qualifier Alexandra Dulgheru 4-6 6-0 6-1.The top seeds in the women’s draw continue to tumble as Australian Open champion Caroline Wozniacki suffered a 6-4 1-6 7-5 defeat by Russian Ekaterina Makarova. The Dane became 11th women’s seed to exit on the first three days of the championships.Play was suspended for the day after a spell of rain, with men’s third seed Marin Cilic leading 6-3 6-1 3-4 against Argentine Guido Pella on Court One.France’s Kristina Mladenovic raced into the third round with a comfortable 6-2 6-2 win over Germany’s Tatjana Maria after action resumed on Centre Court under the roof. German Jan-Lennard Struff outlasted big-serving Ivo Karlovic in their second-round match to win 6-7(5) 3-6 7-6(4) 7-6(4) 13-11 in three hours 54 minutes. The pair sent down a combined 92 aces in the marathon contest on Court 15, with Karlovic accounting for 61 of them.Australian Open champion Caroline Wozniacki’s late fightback was in vain as she was beaten 6-4 1-6 7-5 by Ekaterina Makarova in the second round.Russian world number 35 Makarova secured victory on her sixth match point after allowing Wozniacki to claw her way back from 5-1 down in the decider.“I told myself I was not going to lose this match, I had so many match points, I forgot it and started over,” Makarova said. American Madison Keys has backed England to bring home the World Cup after becoming a supporter of the Three Lions during their round-of-16 victory over Colombia on Tuesday.Lucas Pouille suffered a shock defeat, going down 6-4 6-2 6-7(8) 3-6 6-2 to Austrian qualifier Dennis Novak on Court number 18. Novak, ranked 171, converted six out of 11 break points en route to victory in nearly three hours. He reached the third round of a grand slam for the first time.Karolina Pliskova proved too strong for Victoria Azarenka in the battle of former world number ones, prevailing 6-3 6-3 in 72 minutes to enter the third round at Wimbledon for the first time in her career. The Czech world number eight had lost in the second round at the All England Club for five straight years since 2013.Milos Raonic, seeded 13th, was made to work hard against Australia’s John Millman before prevailing 7-6(4) 7-6(4) 7-6(4) in two hours 38 minutes on Court Two.The Canadian made 39 unforced errors to Millman’s 18 but also turned up the heat when required, firing 67 winners including 34 aces to advance. In-form Romanian Mihaela Buzarnescu hardly broke sweat as she dismissed Briton Katie Swan 6-0 6-3 in one hour 14 minutes to book her place in the third round.last_img read more

Betway grounds Gatwick’s new runway odds

first_img Submit Betway and Dafabet grow La Liga sponsorship portfolios August 14, 2020 Related Articles Share Real Betis selects Betway as its official shirt sponsor August 10, 2020 The odds on Gatwick beating Heathrow in the bid for a new runway have been cut to 4/7 by Betway.Alan Alger, BetwayIt is now expected that Heathrow Airport will lose out in the runway battle as Betway lengthened these odds to 5/4.Betway’s Alan Alger stated: “Increasing UK airport capacity is broadly supported by most MPs, but the devil is in the detail and with a razor-thin majority of 12 in the Commons, new Prime Minister Theresa May has a very difficult decision to make.”Betway has suggested that Gatwick’s chances have been given a boost by Sadiq Khan’s election as Mayor of London as well as the appointment of a number of MPs that are anti-Heathrow to Theresa May’s newly appointed cabinet.Naturally MPs typically oppose expansion near their home constituencies and Richmond Park MP Zac Goldsmith has gone so far as to promise to trigger a by-election if Heathrow is given the go ahead for expansion.Uxbridge and Ruislip MP and new Foreign Secretary Boris Johnson has made similarly bold promises to ‘lie down in front of bulldozers’ to prevent a new runway being built.(Image Credit) Share ESI Digital – No Drama Please… Esports growth should be treated as business as usual  August 20, 2020 StumbleUponlast_img read more

UFC 237: Namajunas vs. Andrade preview

first_imgUFC 237 comes to you this Saturday, live from Jeunesse Arena in Rio de Janeiro, Brazil. Headlined is Namajunas vs. Andrade, with two exciting semi-main worthy bouts that feature Anderson Silva vs. Jared Cannonier and Jose Aldo vs. Alexander Volkanovski. Also on tap are rising stars Raoni Barcelos, Priscila Cachoeira and Irene Aldana. UFC legends return when Antonio Rogerio Nogueira, B.J. Penn and Clay Guida climb back into the cage. Great night of fights to be sure, here is a quick run down on the main card and the prelims.PRELIMSAntonio Rogerio Nogueira (23-8) vs. Ryan Spann (15-5)Thiago Moises (11-3) vs. Kurt Holobaugh (17-6)Bethe Correia (10-3-1) vs. Irene Aldana (9-4)B.J. Penn (16-13-2) vs. Clay Guida (34-18)Priscila Cachoeira (8-2) vs. Luana Carolina (5-1)Warlley Alves (12-3) vs. Sergio Moraes (14-4-1)Said Nurmagomedov (10-3-2) vs. Raoni Barcelos (13-1)Talita Bernardo (5-3) vs. Viviane Araujo (6-1)MAIN CARDUFC Strawweight ChampionshipRose Namajunas (8-3) vs. Jessica Andrade (19-6)Anderson Silva (34-9) vs. Jared Cannonier (11-4)Jose Aldo (28-4) vs. Alexander Volkanovski (19-1)Thiago Alves (23-13) vs. Laureano Staropoli (8-1)Francisco Trinaldo (23-8) vs. Diego Ferreira (15-2)Get ready for a night of non stop UFC action available on PPV. Will we hear “And New” or “And Still” when Namajunas and Andrade throw down in a barnburner? The return of Bethe Correia after her eye injury and legends back inside the cage make this one interesting.Follow me on [email protected]@DamonSmith34Check out a previous article of mine with Tecia Torreshttp://marylandsportsblog.com/between-rounds-tecia-torres/Please follow and like us:last_img read more

Lawsuit by highest-ranking Latina at MLB names Selig, Frank Robinson

first_imgBud Selig (left) and Frank Robinson. (Photos: Getty)NEW YORK (AP) — The highest-ranking Hispanic woman in a management position at Major League Baseball headquarters said in a lawsuit on Thursday she has faced discrimination there for two decades.Sylvia Lind’s lawsuit, filed in Manhattan federal court, seeks unspecified damages for what she describes as a failure by the league to consider, interview, appoint and promote qualified Hispanic women to managerial and executive positions. Lind, 48, says the league has created a hostile work environment for her because of her age.Lind, the league’s director of baseball initiatives in its Office of the Commissioner, names as defendants the league, Commissioner Bud Selig and Hall of Famer Frank Robinson, who supervised her. Messages to the league were not immediately returned Thursday.The lawsuit says Lind works in an industry dominated by White men and has been passed over for promotions and underpaid since 1995.Lind said Hispanics are underrepresented in the management level while baseball has a high percentage of Hispanic players. She said of 52 people who are vice presidents or above only two are Hispanic and only 12 are women.According to the lawsuit, Lind, who is of Cuban descent and lives in New Jersey, earned her law degree from Fordham University School of Law in 1995. It says she began working for Major League Baseball on Nov. 21, 1995, as supervisor in the legal department of MLB Properties Inc. at an annual salary of $43,000.She said she was the only Hispanic female lawyer in the legal department at the time and no Hispanic attorneys have been hired since.Lind said her troubles with the league worsened after Robinson, who played for several teams between 1956 and 1976, became executive vice president of baseball development in June 2012 and criticized her writing and other skills.She said Robinson, who won rookie of the year and MVP honors with the Cincinnati Reds and MVP with the Baltimore Orioles, lacked the educational credentials, professional license and executive experience to qualify for the job, which paid him more than $1 million annually.Lind said the league’s discriminatory conduct was carried out even as she was assigned to plan, advance and promote the league’s annual Civil Rights Game.“While plaintiff has always maintained a professional demeanor to the public and endeavored to do what is in the best interest for MLB, it has been extremely disheartening, utterly demoralizing and extraordinarily taxing on her, both emotionally and psychologically, to almost singlehandedly perpetuate what she has known to be the diversity and equal employment opportunity falsehood,” the lawsuit said.last_img read more

‘Massive donation day’ for bushfire affected animals

first_imgBy Mitchell Clarke Bayles Wildlife Shelter is urgently seeking donations as it prepares to open its doors to badly burnt wildlife and livestock…[To read the rest of this story Subscribe or Login to the Gazette Access Pass] Thanks for reading the Pakenham Berwick Gazette. Subscribe or Login to read the rest of this content with the Gazette Digital Access Pass subscription.last_img

Tottenham eye £30m raid for Bournemouth midfield star Lewis Cook

first_imgTOTTENHAM could make a £30million move for Bournemouth midfielder Lewis Cook.Spurs are yet to make an official bid but the Star report that Cook, 21, has impressed Mauricio Pochettino.3 Lewis Cook is on the radar of Spurs boss Mauricio PochettinoCredit: PA:Empics SportHe has two years left on his current contract and the Cherries want to tie him down for longer.They paid Leeds £7million up front two years ago as part of a deal that could rise to £10m.Cook skippered England as they clinched the Under-20 World Cup last summer and went on to make 29 Premier League appearances for the Cherries.He made his full England debut against Italy in March and was placed on Gareth Southgate’s standby list for Russia 2018.3 Cook made his full England debut against Italy in MarchCredit: PA:Press AssociationMOST READ IN FOOTBALLRETRACING STEPSJack Charlton’s granddaughter Emma Wilkinson ‘would love’ to visit IrelandROY RAGEFurious Roy Keane launched foul-mouthed rant at Pique over Fabregas friendshipPicturedTOP FORMBrazil icon Ronaldo soaks up sun with partner Celina Locks on yacht in FormenteraPicturedON THE PAOLPaolo Maldini shows off shredded physique at 52 while on holiday with wifeExclusiveLOCK CLOWNPaul Scholes flouts local lockdown rules by throwing huge 7-hour birthday bashLive BlogUNITED LATESTMan Utd transfer news LIVE: All the gossip and updates from Old TraffordLive Bloggunners newsArsenal transfer news LIVE – Latest updates from the EmiratesPicturedMADD FOR ITPrem aces Dele, Maddison & Grealish enjoy hard-earned break in sun-soaked IbizaLive BlogBLUES NEWSChelsea transfer news LIVE: Havertz deal LATEST, Willian move updatesMISS-RON IMPOSSIBLERonaldo LOSES Golden Boot race after axe from Juve squad for final game3 Cook could become a regular starter under Gareth Southgate for the Three LionsCredit: Rex FeaturesThe Star also report that Liverpool boss Jurgen Klopp is a big fan of Cook.But with Klopp signing midfielders Naby Keita and Fabinho this summer, Spurs looks a more likely destination.Pochettino is yet to make a signing this summer as the club try to push through a deal for Aston Villa playmaker Jack Grealish – who is also being chased by Chelsea.Spurs only want to offer £20m but Villa are no longer desperate for cash after Tony Xia sold a 55 per cent stake in the club to billionaires Nassef Sawiris and Wes Edens.Sign up for Dream Team 2018/19 nowDream Team is back and better than ever ahead of the new Premier League seasonCompletely free to play£400k jackpot up for grabs across the seasonREGISTER FOR DREAM TEAM 2018/19 HERE Tottenham manager Mauricio Pochettino reveals how he sees new Leeds United manager Marcelo Bielsa as a second fatherlast_img read more

Inventory Shrinkage Costs $123.4 Billion Dollars to Retailers Globally

first_imgInventory Shrinkage: The 2014-2015 Global Retail Theft BarometerNow available on demand by clicking here.Inventory shrinkage costs $123.4 billion dollars to retailers globally, and that, in turn, costs the average U.S. household approximately $335 dollars each year. The 2014 – 2015 Global Retail Theft Barometer, carried out by the Smart Cube and Ernie Deyle, a retail loss prevention analyst in inventory management, sheds light on asset protection and shrink trends around the world and across regions, in addition to individual countries in the U.S., Latin America, Europe, and Asia Pacific. This webinar is now available on demand and will present the key findings from the study, including the cost of retail crime by global region, which are the highest theft items around the globe, (Product that is easy to steal, with wide public appeal, and a ready market for resale) and provide qualitative insights of loss prevention and asset protection best practices from those retailers who reported lower shrink among the twenty-four countries surveyed.- Sponsor – Our speaker, Ernie Deyle, is one of the leading inventory management experts globally in the field of retail loss prevention, business risk assessment and risk mitigation services, asset protection and most notably in the area of performance improvement programs designed to impact the P&L Statement and Earnings Report. During his thirty plus year retail career, Deyle has worked with over one hundred and fifty retailers worldwide across multiple sectors & formats across the globe. He has served in a variety of roles from Chief Operation Officer, Global Leader for Profit Recovery, and Vice President of Loss Prevention for firms such as Cap Gemini and Arthur Andersen in the consulting space, and Kroger and CVS/Caremark for the retail industry. Today Senior Director – Crisis Management, Safety-Risk & Enterprise Resiliency at Sears Holdings Corporation.This is a free webinar sponsored by Checkpoint and the Smart Cube, and presented by Loss Prevention Magazine. Click here to watch this webinar on demand. Stay UpdatedGet critical information for loss prevention professionals, security and retail management delivered right to your inbox.  Sign up nowlast_img read more

US government CIO calls for “self-aware” systems for IoT

first_imgFollow the Puck Tags:#Analysis#data#federal CIO#Google#IBM#Internet of Things#IoT#self aware#systems#Tony Scott As the Internet of Things (IoT) grows to an enormous scale, new security and scalability challenges are bound to emerge. According to the chief information officer (CIO) of the federal government, Tony Scott, the issues may be fixed by implemented self aware systems and lowering the amount of data analysed.Speaking at the ICIT Forum 2016, Scott — who previously worked for Microsoft and VMWare under the same title — said that IoT components lack a few critical features that may lead to major issues.See also: Rise in IoT pushes government agencies to rethink securityThe first missing feature is self awareness; the ability for the component to ask questions like “Am I healthy? Am I still operating the way I was designed to? Have I been compromised? Can I call for help?” Self aware components might even be able to self diagnose, providing a report every few hours on its health to a centralized server.Self awareness is not artificial intelligence, but provides the chip with enough “brain power” to know when it’s unhealthy or vulnerable to attack. This could save money by lowering the amount of analysis done on an IoT network.This leads into Scott’s next point on the over analysation of a network. He calls for systems to be created that send only the most important pieces of information, rather than an entire network of info.Security an “intractable problem?”“I don’t believe we can collect logs and analyze them for everything that’s going to be a participant in the Internet of Things,” said Scott. “I don’t think there’s enough compute power or enough data science to do that effectively at really large scale. It’s just an intractable kind of problem.”Scott believes that developers of IoT systems need to look at new ways of designing systems that differ from previous platforms. He suggests that developers rethink how a system is built and if every component is necessary to make IoT functional and secure.Automation of systems is being tested by a few companies like Google and IBM, which want to use artificial intelligence to lower the amount of human input, but it is still in the early days. Other systems like the blockchain might help towards a more computer-orientated system of trust and security. Why IoT Apps are Eating Device Interfaces How Myia Health’s Partnership with Mercy Virtua…center_img David Curry Related Posts What it Takes to Build a Highly Secure FinTech …last_img read more

The Place of Secure Browser Extensions in 2019’s Enhanced Cyber Threats

first_imgHow Data Analytics Can Save Lives Grammarly Hijacking and buying extensions Urban VPN is a subsidiary of Urban Cyber Security and the creator of one of the most reliable and secure, free, virtual private networks in the world. Urban VPN Browser Extension offers you quick and easy activation and unlimited bandwidth.It keeps your browser activities safe and private, protects your browser from harmful advertising and protects your device from malware and other vulnerabilities when using public Wi-Fi connections. Urban VPN allows you to surf safely without fear of personal information theft, among other security risks. FlowCrypt John Ejiofor is a Digital Marketer, SEO Specialist, and Freelance Content Writer. He’s the Founder of Nature Torch, a blog that discusses the impact of humans on nature. He can be reached via [email protected] One of the popular ReadWrite posts discussed the 6 emerging cyber threats to look out for in 2019. These threats call for more robust security tools and strategies to protect our data. Also, the rapid rate of advancement in cyber threats deems it necessary that we constantly adapt to developments in the cyber world. Browser extensions belong to the group of tools brought about by technological innovations. These tools, though often overlooked, should be put to use on a daily basis.There are a whole lot of extensions out there for productivity, customization, shopping, games, and more. They can modify the user interface, block ads on Web pages, translate text from one language to another, or add pages to a third-party bookmark service such as Evernote or Pocket.Oftentimes, your job will determine the type of extensions you’ll have installed. As an online marketing consultant, I have loads of website review tools installed, alongside security tools like UrbanVPN free extension. These extensions make my work a whole lot easier and protect my devices.Some extensions help to ensure swift activation and unlimited bandwidth that allow you to stream and download content with ease and speed.Popular web browsers such as Chrome, Firefox, Safari, Opera, Internet Explorer, and Edge support extensions. These extensions are readily available with some more helpful than others.4 Popular Free Extensions and the Important Roles They PlayA browser extension is a lightweight software application that can extend your web browser with additional features, modify web pages, and integrate your browser with the other services you use.The beauty of these extensions is that quite a handful of them are free. Let’s take a look at these five popular free extensions and the important roles they play. Related Posts Though online shopping reduces the stress you have to go through any time you want to purchase a product, it did not completely eliminate the stress.The free Avast SafePricce browser extension, however, has totally eliminated this problem. You can now find the best prices, deals, and discount coupons while shopping online with the price comparison and coupon extension by Avast.Once you’ve installed the extension, just search for the item you’re looking for on any online store. Avast SafePrice then automatically checks every other trustworthy, reputable shopping website and gives you a comprehensive list of the best online deals and free coupons. UrbanVPN The very first thing is that extensions can be outrightly malicious. This is found mostly with extensions that come from third-party websites, but we may also have situations where malware sneaks into official markets as well as in cases with Android and Google Play.For example, security researchers in 2018 uncovered four malicious extensions in the Google Chrome Web Store. It was not a case of isolation as there were reports that in late July and early August of 2017, unknown attackers compromised the accounts of at least two Chrome extension developers. The criminals then used their unauthorized access to automatically install extension updates that injected ads into the sites visited by users. Later in August, Renato Marinho, who is the chief research officer of Morpheus Labs and a volunteer at the SANS Institute, uncovered an elaborate bank-fraud scam that used a malicious extension in Google’s Chrome Web Store to steal targets’ passwords.An extension is not supposed to do that but the problem is that only Google Chrome requires permissions among the commonly used browsers, and users are usually powerless to do anything about it.Even basic extensions usually require permission to “read and change all your data on the websites you visit,” which gives them the power to do virtually anything with your data. And if you don’t give them that permission, they won’t be installed. Malicious extensions Most times, users download harmless extensions, which are automatically updated. Hackers are aware of this fact and as a result of the massive user base which they find inviting, they easily upload malicious extensions without the knowledge of the user. Ethical developers usually don’t do such things but these crooks often hijack their accounts and malicious updates can be uploaded to the official store on their behalf. That’s the scenario you have any time hackers use phishing to get access to the credentials of developers.Crooked developers, on the other hand, when approached by malevolent companies that offer to purchase their extensions for a handsome sum cave in. Extensions are pretty difficult to monetize, hence, some developers sell out without minding the consequences.Such companies, after purchasing the extension, go about updating it with malicious features and contents. Invariably, the malicious updates are pushed to users. That was the case for Particle, a popular Chrome extension for customizing YouTube that was abandoned by its developers. The company that bought it over converted it into adware. FlowCrypt adds a Secure Compose button to Gmail and G Suite. This way, you can send private PGP encrypted emails when you choose to. The extension lets you use PGP end-to-end encryption by generating a private and public key.File encryption is also fully supported. You just open a compose window in order to encrypt an attachment, then add the recipient’s private email, and attach a file.Potential Threats Surrounding Browser Extensions AI: How it’s Impacting Surveillance Data Storage Tags:#attackers#cyber threats#encryption#plugins#security#VPN#web Dangerous but not malicious There are some extensions that are not malicious but dangerous. The danger arises because most extensions have the ability to collect a lot of data about users. Sometimes, these data are not incognito enough, which can cause serious privacy issues. The parties that purchase the data can identify the users of the plugin. Web of Trust, a once-popular plugin for Chrome, Firefox, Internet Explorer, Opera, Safari, and other browsers encountered this problem. The plugin was used to rate websites based on crowdsourced opinion as well as collecting the full browsing history of its users.Rounding it upDespite the fact that extensions can be dangerous, some of them are really useful and that’s why you probably wouldn’t want to abandon them completely. It’s advisable to download and activate trustworthy extensions like the ones discussed above.With browser extension features such as hiding your IP address and browser history, it’s a fact that when discussing ways to unblock websites and access unlimited contents online, browser extensions are definitely one solution that can’t be overlooked.Still, the risks of browser extensions are quite real. Security awareness training which is highly recommended must stress that users should never install unknown extensions. By allowing uncontrolled installation of arbitrary plugins and extensions, you increase a network’s overall attack surface and leave users and networks open to infection and data loss. Avast SafePrice Grammarly ensures all your messages, documents, and social media posts are clear, mistake-free, and impactful. Adding Grammarly to Chrome means that your spelling and grammar will be vetted on Gmail, Facebook, Twitter, Linkedin, Tumblr, and nearly everywhere else you write on the web. Once you register your new account, you will start to receive weekly emails with personalized insights and performance stats. You can create and store all of your documents in your new online editor. What it Takes to Build a Highly Secure FinTech … Follow the Puck John EjioforDigital Marketer, Content Writerlast_img read more

How to Use Behavioral Data to Inform Marketing Decisions

first_imgThe Dos and Don’ts of Brand Awareness Videos Joao Machado If someone you’ve never met before, hands you their phone, and asks you to detect as much as possible about them simply from the contents of their phone, could you do it? Chances are, you’d be able to tell quite a lot about that person without even having to scroll through their pictures or examine their internet history. Learn how to use this type of behavioral data to inform your marketing decisions.A smartphone contains behavioral data. What can a smartphone tell you about a person?Our phones have become a catalog of our interests, a reflection of what we enjoy and our attitudes towards the world around us. As such, they have become valuable sources for marketers looking to find more meaningful, lasting ways of reaching consumers and building up brand loyalty.At this point, we know that in order to attract new customers and keep existing clients happy, it’s important for brands to show their audience that they understand their interests. Customers want brands to understand their values, and preferred modes of interaction.While many companies have long utilized app data, location data, and other sources of information to build up consumer profiles — few have managed to synthesize this information. Even less have incorporated the information in a way that illuminates the key needs and concerns of a consumer.It’s not enough to know who to target, you also have to know how to target a client.An ad that comes off as inappropriate or patronizing — or too intrusive — can turn potential customers off your brand forever.App Science can give insights that help you determine the types of messaging that works best for various groups. You’ll also want to know the best times of the day and channels that your customers use to ensure the highest rates of response.Understanding a person’s behavior also allows you to make better predictions as to which brands or products are most likely to appeal to them.This data-driven approach can be applied not only to smartphones but also to any connected device, such as “smart” televisions. As with mobile phones, smart or connected televisions can be linked to IP addresses (and therefore individual users), offering brands a direct bridge to consumers.People have eschewed traditional cable in favor of services like Roku, Apple TV, Hulu and any number of streaming and on-demand services. These customer choices have given us the ability to identify those individuals and serve them relevant ads. Knowing which ads to serve to whom is invaluable. Consider the struggle that broadcast networks currently face — simply to attract viewers.The additional insight into how these individuals consume television and which streaming platforms they prefer to use is invaluable for brands looking to find new, compelling ways of connecting and serving their consumers.At the end of the day, advertising only succeeds when it’s able to create a bond between the customer and the brand.The only way that marketers can develop that bond is by understanding the nuances of their audience. It’s in the connection that app (and, by extension, television) data becomes essential. The data provides insight into the intricacies of consumer behavior.These insights can be used to craft advertising that speaks to individuals. No more boring and generic ads made for audiences made up of people from various backgrounds, with differing interests and purchasing habits.The more we pay attention to what is being consumed by our clients and customers, the better able we will be to send out the right signal that will sell our brands. AI is Not the Holy Grail of Sales, at Least Not… Trends Driving the Loyalty Marketing Industry Related Posts What Nobody Teaches You About Getting Your Star…last_img read more