2015 in Review: The 5 Most Popular Posts

first_imgIt’s the end of 2015, which means it’s time to look back on the year. I hope you enjoyed what I shared on the blog and that you found the content useful in your work and projects. My goal is to write posts that are helpful to you in your work and business, whether you’re designing and developing websites, or expanding your business and need to learn how to better use technology. As I reviewed the past year blog posts, I discovered what blog posts were your favorites. And it turns out, no one topic stood out. Rather there was a range of topics you enjoyed reading.In no particular order, here are the top five posts you liked in 2015: How to Fix “Your Account Has Been Suspended” Message on Your WebsiteYou wake up Monday morning to discover the message “Your account has been suspended” on your website. Uh oh. What happened? You didn’t make any changes to your site over the weekend.How Customer Service Can Impact Your Business [Infographic]Providing good customer service to all of your customers is key to building your business. Four out of five people are more likely to work with a business after receiving good service.Make Free Video Calls With Firefox HelloWelcome to the latest kid on the block for online video calls: Firefox’s new Hello feature, released in January 2015. A web-based chat and online video service, Hello allows you to start a conversation by sharing or emailing a link to your colleague, friend, or family member. No download required. Fluent Conference: Kathy Sierra on Developers and Cognitive ResourcesKathy Sierra returned to the stage earlier this year at the O’Reilly Fluent Conference. I shared my notes from the livestream of her Making Badass Developers keynote, a talk about cognitive resources and how developers can build their skill sets. Accessibility and Inclusive Design In-Person GroupsGetting together in-person to talk about accessibility and learn about inclusive design are great opportunities to meet people in your community, find out about their work, and share your knowledge. Check out my list of meetup groups from around the world. Which 2015 post was your favorite?Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to print (Opens in new window)Like this:Like Loading…RelatedWhy You Want Web Hosting and Domain Name in Your NameWhen my friend Heidi tweeted that her site was suspended, I wrote a quick blog post explaining how to fix the “your account has been suspended message” on your website. I explained the reasons why a site could be suspended and provided steps people could take to get their website…In “Web design”How to Fix “Your Account Has Been Suspended” Message on Your WebsiteOriginal published: September 14, 2015 You wake up Monday morning to discover the message “Your account has been suspended” on your website. Uh oh. What happened? You didn’t make any changes to your site over the weekend. Hmmm. You remember visiting your site last night; the pages displayed without any…In “Web design”10 Tips for Writing a Guest PostHave you been asked to write a guest post for a website? Congrats! It’s a great opportunity to share your knowledge, connect with a new group of readers, and build your authority. While there are people who say guest blogging is dead, it is part of your toolkit, along with…In “Blogging”last_img read more

Gandhi’s South African legacy

first_imgAn unconfident Mahatma Gandhi landed in Durban in 1893. Ten years later a much changed man stepped off a train at Park Station in Joburg, well on his way to developing a philosophy that would touch the world.By the time he left South Africa for his native India in 1914, at the age of 46, Gandhi’s philosophy of Satyagraha was fully realised.Satyagraha is the philosophy of non-violent (or “passive”) resistance famously employed by Gandhi in forcing the end of the British Raj – but first wielded against racial injustice in South Africa.This year marks the centenary of the beginning of the Satyagraha movement, based on a philosophy which originated in September 1906, born out of Gandhi’s experiences while living in Johannesburg with his family from 1903 to 1914.Gandhi’s JohannesburgGandhi left his gentle footprint around Johannesburg: from the house in Albermarle Street in Troyeville, where he and his family stayed in the early 1900s, to Victory House in the CBD, where he was refused entry to the city’s first lift, to the Old Fort prison where he served two terms of several months each in 1908.But perhaps the most significant site was the Empire Theatre – long demolished but originally on the corner of Commissioner and Ferreira streets – where the Satyagraha movement was born.Birth of SatyagrahaOn 11 September 1906, Gandhi chaired a meeting of more than 3 000 people there. The town’s Indians were protesting against the Transvaal Asiatic Law Amendment Ordinance, Eric Itzkin writes in Gandhi’s Johannesburg, birthplace of Satyagraha.The ordinance required all Asians to obey three rules: those of eight years or older had to carry passes for which they had to give their fingerprints; they would be segregated as to where they could live and work; new Asian immigration into the Transvaal would be disallowed, even for those who had left the town when the South African War broke out in 1899 and were returning.The meeting produced the Fourth Resolution, in which all Indians resolved to go to prison rather than submit to the ordinance.Itzkin, Johannesburg’s deputy director of immovable heritage, quotes Gandhi as saying: “Up to the year 1906 I simply relied on appeal to reason. I was a very industrious reformer … But I found that reason failed to produce an impression when the critical moment arrived in South Africa.“My people were excited – even a worm can and does turn – and there was talk of wreaking vengeance. I had then to choose between allying myself to violence or finding out some other method of meeting the crisis and stopping the rot, and it came to me that we should refuse to obey legislation that was degrading and let them put us in jail if they liked. Thus came into being the moral equivalent of war.”‘Passive’ resistanceDespite Satyagraha, the ordinance became law in 1907, and non-violent resistance was used by the Transvaal’s Indians to oppose discrimination.In 1913 it spread to Natal (now KwaZulu-Natal), where Indian coal miners downed tools.The African National Congress (ANC), founded in 1912, was also influenced and used the philosophy up until the 1960s, when they switched to a policy of armed struggle to overthrow apartheid.Satyagraha was also used by Martin Luther King in the US who, according to Itzkin, “accepted Satyagraha as the only morally sound method open to oppressed people in their struggle for freedom”.Source: City of Johannesburglast_img read more

Updated: More than 2000 flights canceled as Hurricane Florence arrives

first_imgPhoto: NASA Hurricane Florence has already been a major contributor to more than 2000 flight cancellations across the US as it delivers pounding rain and strong winds to the mid-Atlantic states.The downgraded category 1 hurricane started pummeling the Carolinas Thursday (US time), leaving hundreds of thousands without power amid warnings of dangerous storm surges and flooding.It made landfall Friday morning near Wrightsville Beach, North Carolina, and was moving slowly westward.Storm surges of 10ft above normal levels had been reported by 11pm Eastern Time Thursday and remained a worry in some areas Friday.The biggest concern, however, was flooding triggered by heavy rainfall of up to 40 inches (10cms) in some areas.Doppler radar indicated winds near 70mph (110kmh) Friday with higher gusts and the storm had been further downgraded to tropical storm.“Gradual weakening is expected tonight,” the US National Hurricane Center said in its 5pm Friday update. “Significant weakening is forecast over the weekend and into early next week while Florence moves farther inland.”US airlines began the arduous process of canceling flights before the hurricane, initially feared to reach the US as a monster category 4 storm, arrived.SEE More pictures of Florence from space.Initial expectations were that it could affect flights into Charleston International. Officials at the South Carolina airport closed Charleston to all air traffic Wednesday evening, September 12. Closures were also announced for Fayetteville, Jacksonville and Wilmington.Florence also triggered cancellations at a far busier North Carolina airport: Charlotte-Douglas International (CLT).According to CLT, the North Carolina airfield is the sixth busiest airport in the world offering more than 160 nonstop destinations around the globe.CLT oversees more than 700 departures and landings each day and is served by seven domestic carriers and three foreign flag carriers.The airport is also American Airlines’ second largest hub and the second largest airport on the East Coast. What happens at Charlotte has a ripple effect throughout AA’s system.American said on Thursday it had canceled 820  flights from September 12  to September 16.The US Federal Aviation Administration late Wednesday issued advice to travelers warning of cancelations and delays in the direct path of the storm as well as in its aftermath.“Once Hurricane Florence makes ground fall, airports may be listed as “open” but flooding on local roadways may limit access to airports for passengers, as well as the employees who work for the airlines or at the airport,” it said.“As a result, every aspect of your trip to the airport, including parking, checking in, getting through security and boarding may take longer than usual.“As always, check with airlines about the status of your flight before you leave for the airport.” Major carriers provide flight status updates on their website.”Just how long the disruption will be is up to the extent of the havoc Florence sews in her devasting journey along the United States’ Middle Atlantic coastline.Here are websites for major US airlines:Southwest AirlinesDelta AirlinesUnited AirlinesAmerican AirlinesJetBlueAlaskaSpiritFrontierAllegiantlast_img read more

Smarter Media Buying: Interviews with Experts – Userbase

first_imgMichael is the VP of Marketing at Everflow. Everflow is the smarter Partner Marketing tracking platform, enabling marketers to manage their affiliates, influencers, and media buying channels. What it Takes to Build a Highly Secure FinTech … Tags:#media buying Media buying is an essential part of any modern business selling to consumers.  In 2019, marketers are expected to spend $333.25 billion globally on digital advertising. Media buying is effective.However, digital advertising is also rife with fraud; Juniper Research estimates $42 billion in ad spend will be wasted on fraudulent sources in 2019. Even if you avoid these sources, finding the right placements for driving real performance can feel more art than science.To help you learn how to do media buying more efficiently and effectively, we’ve asked three of our platform clients that specialize in media buying for their advice on how to best utilize this channel.We’re starting this three-part series with the media buying agency Userbase, and its partners’ Garrett Gan and Casey Grooms.First off, do you mind introducing yourself and your media buying specialty?We specialize in driving performance media buying for app genres such as Utilities, Social Casino, and Entertainment apps. For some clients, we’re scaling up to as many as 250,000+ installs per month, backing into lower-funnel KPIs such as Cost-per-Registration, Cost-per-Trial, and Cost-per-Purchase and First-Deposit goals.How did you start learning and buying media?We got started in the mobile RTB and programmatic space almost 10 years ago. Both of us spent some time founding, building, and managing DSPs, namely Pocketmath and Quantcast, which gained our expertise in programmatic and performance media buying. We saw the origins of mobile RTB and built a deep understanding of how to effectively buy through programmatic channels.What would you recommend as the best way to learn media buying for someone starting from scratch today?Start on some of the larger self-serve platforms like Facebook / Instagram, Pinterest, Quora, Reddit, Google. Once you get the hang of those, and then expand onto Native Ad platforms like Outbrain, Taboola, Content.ad, and Revcontent. After which you can make the full foray into media buying on self-serve ad networks, of which there are hundreds of, depending on the vertical.If you’re familiar with the programmatic landscape or know specific publishers that your audience resonates well with – try setting up a Deal ID for a Private Marketplace (PMP) deal to do a targeted buyout.Should brands consider buying their media in-house, or start with an agency, and why?Doing media buying in-house is no easy task. If a company can afford to hire a team of seasoned media buyers (of whom are usually in high demand), they would still need to set up all their own tracking, attribution, reporting, and integrations with buying platforms. While all of these are being set up, they would also need to manually optimize their campaigns to drive performance.A good agency should already have their tracking platform and DSP integrations fully set up.  Letting them hit the ground running with driving better performance thanks to their in-depth knowledge of the best platforms to buy from, and the nuances of different traffic sources.What are the first significant steps you do when starting up promotions for a new advertiser client?  Firstly, it’s knowing and understanding the exact user journey from beginning to end. Once every step of the journey is known, benchmark metrics and events can be set for each objective such as a Cost-per-Install, Cost-per-Download, Cost-per-Registration, Cost-per-Trial, and Cost-per-Purchase. Advertisers should work backward from the value of their purchase to know where they will achieve positive ROI.Secondly, it’s choosing the right creative and messaging that show a clear benefit to the user. Lastly, it’s selecting a few ad platforms and ad units to start testing and then optimizing on the placement level.What common mistakes should media buyers watch out for?  The most common error is targeting the wrong type of traffic for the advertiser. Not all traffic is the same, just as not all audiences are ready to receive a specific type of messaging or creative. Tailor your creatives to the audience you’re targeting.Has any tactic or learning shifted your approach to media buying, and what was it?Data usage. Through all of our campaigns we’ve run over the years, we have accumulated a vast pool of audience data (mobile device IDs) for each vertical that we specialize in. We now use this continually growing pool of converting users to immediately target audiences for any new advertiser. So our userbase can become your userbase, and we can grow together.What do you think are the most important metrics to track when media buying?In all honesty, it’s all of them. However, if one metric has to be chosen, then it would be the Cost-per-Purchase KPI (key performance indicator), as this would be the sole metric dictating whether or not an advertiser is ROI positive on an ad campaign (and if they can scale further).Are there any tools you’d recommend for media buyers, and what do they help you solve?Some campaign and creative spy tools that have come in handy are Adbeat and Adplexity. They help you discover what other advertisers are using, and can help you get a sense of scale for that particular creative or messaging strategy.Sensortower and MobileAction are also great tools to gain app insights and ad creative + market intelligence. These tools help us determine the possible volume of conversions, the popularity of an app, and in which markets a market campaign will do well. Appfigures for ASO (App Store Optimization) helps detail keywords and popularity.How much budget is needed for a good starting test? Recommended $10-20k test is a good starting point to test out a handful of channels and formats. From there, you’ll be able to get a good sense of potential success from a particular channel or not.Any final recommendations for someone tasked with driving user acquisition for their company?Know your audience, and then use that audience data to overlay on top of your campaign’s targeting. Given our experience and years of programmatic campaigns, we’ve gained a massive advantage by having a profusion of mobile device IDs that are tied to specific converting users.  We then use those device IDs for whitelisting and running Lookalike campaigns.Thanks again to Garret Gan and Casey Grooms of Userbase for sharing their insights.  This interview is the first of a three-part series of interviews with Everflow clients that are media buying experts. Why IoT Apps are Eating Device Interfaces Michael Cole Related Posts Role of Mobile App Analytics In-App Engagement AI is Not the Holy Grail of Sales, at Least Not…last_img read more

Casper Mattress in Every Preference and Price Point

first_imgBrad AndersonEditor In Chief at ReadWrite Related Posts Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com. Molekule Air Purifier: Small in Stature, Big on… After reading about the explosive growth in Internet mattress, bed-in-box companies, I finally decided to try shopping online for a mattress. To ease into the idea of buying a mattress on the Internet, I selected Casper Mattress as my choice. Here is the Casper Mattress in every preference and price point.Part of my decision was based on the idea that they offered a brick-and-mortar presence where I could still do the good old “lay on every mattress in the store” test. After all, buying a mattress has become an investment, and sleep is everything.Here’s what I thought of my experience with Casper Mattress, including what it felt like to shop for a mattress online.About Casper MattressCasper Mattress was founded in 2014 and is headquartered in New York City. It is still considered a startup as it continued to get funding as recently as early this year. The company sells mattresses in the U.S. and Canada as both an e-commerce and traditional retail company. The mattresses are all made in California, which I liked a lot.Mattress Shopping OnlineCasper Mattress has a very straightforward and transparent process for buying their mattresses. It only took me a few minutes to click on the mattress I wanted and place my order. It was probably one of the most natural things I’ve ordered, especially considering it was such a significant purchase.Types of MattressesThe company has an expanded number of mattress types. For this review and my own use, I am using The Casper, which is their original mattress and starts at $595.There is also the Essential, their new entry-level mattress model, which starts at $395. The Wave, which is their higher-end mattress, starts at $1,345. All three mattresses are available in six sizes.The Wave adds gel pods to the mattress, which is supposed to provide an additional cooling mechanism for even more comfort.The mattresses have a 10-year warranty, which is relatively standard for warranties on mattresses.Mattress Set-UpThe mattress arrived in a box, which made it easy to get upstairs. It works best on a bed frame that is either a platform or one with wooden slates so it can hold the weight of the mattress. The. Casper mattress basically unfolds and fluffs up within a few hours and is ready to use, making this an easy set-up process.While you don’t need to keep your box spring under it, I opted for the extra support. It does work either way.The Good About Casper MattressesOne of the best things about the Casper Mattress is the materials used. The 12” thick mattress has four layers, which include latex, memory foam, and high-density poly-foam. The cover is a soft polyester blend. This part is removable by zipper, which makes it easy to clean, if necessary. None of the materials contain any chemicals.I also felt like these different layers made it one of the most comfortable mattresses I’ve ever experienced. The materials and technology found in the open-cell foam make it bouncy while offering a way to keep the mattress cool. The memory foam also helps to prevent the overheating that happens with many mattresses due to body heat.More Things to LoveThe combination of materials makes it comfortable and removes the pressure on my back without turning into a mushy mattress that doesn’t offer the much-needed support. Whether I slept on my back, side, or stomach, I experienced a good night’s sleep with no aches or pain in the morning. Also, there is not a lot of movement, so that helps if you share the bed and don’t want to be woken up by the other person shifting in their sleep.Other things that I like about the Casper Mattress is the 100 nights they give you to test it out. They will take it back for a full refund if you are not satisfied with it. Plus, they give you free shipping and returns. Their customer service representatives were responsive, professional, and helpful.What Could Be BetterOf course, the one downside is that typically, mattress companies or retailers where you bought a mattress will haul away your old mattress. In this case and as with most of the online bed-in-a-box companies, you have to set up your new mattress and figure out how to get rid of your old one.You can get white glove delivery free-of-charge for the Wave and Wave Hybrid. White glove delivery is also available at an additional charge for the Casper, Casper Hybrid, and the Essential, and for this service, they will take your old mattress as well as set-up your new mattress.The other issue is the price because this still comes out to be a relatively expensive option. I would have liked the five layers found in The Wave mattress they offer, but for the King size bed I have, it was too expensive for my budget.PromotionsCurrently, the company is giving away two of its pillows when you purchase The Wave (most expensive) or The Casper (mid-range price).Where To BuyI bought my Casper Mattress through their website, but you can buy direct from their physical retail locations across the country. Amazon is another online source to purchase the Casper Mattress.Additionally, Casper has partnered with Target to bring their other products to more consumers, which are focused on their pillows, mattress toppers, mattress protectors, and other bedding products.Overall ThoughtsAlthough I wasn’t able to buy their premium mattress, I’m still personally pleased with the Casper Mattress. They offer comfort, purchase experience, and customer service interaction. Mattresses are definitely an individual preference, so I like that I could have also visited a store to try it out before buying it online or in their store. Overall, Casper offers a high-quality mattress and easy buying process. HyperDrive Power 9-in-1 USB-C Hub Canvia Digital Art Turns Home and Office Walls … Blueair 680i Air Purifier: Clean Air For Your H… Tags:#Matteress last_img read more

Nets’ Dinwiddie wins skills challenge

first_imgHotel says PH coach apologized for ‘kikiam for breakfast’ claim ‘A complete lie:’ Drilon refutes ‘blabbermouth’ Salo’s claims Don’t miss out on the latest news and information. The skills competition consisted of two players going head to head. They dribbled around pylons, passed the ball into a net, dribbled to the other end of the floor for a layup and then dribbled back to the other end to take a pull-up 3-pointer.Eight players started the competition, with Dinwiddie and Markkanen advancing to the final.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingMarkkanen struggled passing the ball into the net, giving Dinwiddie a big lead. Dinwiddie dribbled down the floor and missed his first 3, but drained the next one to win. SEA Games: PH still winless in netball after loss to Thais LATEST STORIES Self-proclaimed ‘icon’ Adam Rippon takes final Olympic skate Sports Related Videospowered by AdSparcRead Next BeautyMNL open its first mall pop-up packed with freebies, discounts, and other exclusives PH military to look into China’s possible security threat to power grid MOST READ Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games ‘We cannot afford to fail’ as SEA Games host – Duterte LOS ANGELES, CA – FEBRUARY 17: Spencer Dinwiddie #8 of the Brooklyn Nets accepts the trophy in the 2018 Taco Bell Skills Challenge at Staples Center on February 17, 2018 in Los Angeles, California. Jayne Kamin-Oncea/Getty Images/AFPSpencer Dinwiddie of the Brooklyn Nets won the skills challenge to kick off NBA All-Star Saturday.Dinwiddie, who played at Taft High in the Woodland Hills neighborhood of Los Angeles, beat Lauri Markkanen of the Chicago Bulls in the final round.ADVERTISEMENT Judiciary Committee set to take over Trump impeachment probe Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ View commentslast_img read more

The story of the Mikmaq boy Lil G and his battle with

first_imgAPTN National NewsSevere Combined Immune DeficiencyIt’s an illness that affects one in every 69,000 children.It’s also known as the “bubble boy” disease where children were forced to live inside a shield of plastic in order to stave off viruses.Although children no longer need to live in bubbles, it’s still life threatening.APTN’s Tom Fennario has the story of the Mi’kmaq boy they call “Lil G” and his battle with SCID.last_img