WildWorks’ Animal Jam hits $150 million lifetime revenue

first_imgWildWorks’ Animal Jam hits $150 million lifetime revenueKids MMO launched eight years ago, mobile version has earned $20 million of the totalMatthew HandrahanEditor-in-ChiefTuesday 7th August 2018Share this article Recommend Tweet ShareCompanies in this articleWildWorksWildWorks’ has earned $150 million in revenue from Animal Jam, its popular MMO for the kids’ market.Animal Jam launched in October 2010, and it has earned $150 million in revenue across all platforms since then. The MMO has 100 million registered users, 61 per cent of which live in the US and Canada, which also account for 79 per cent of Animal Jam revenue.The next biggest market is found in Brazil, which is the home of 11 per cent of Animal Jam’s monthly active users.Related JobsSenior Game Designer – UE4 – AAA United Kingdom Amiqus GamesProgrammer – REMOTE – work with industry veterans! North West Amiqus GamesJunior Video Editor – GLOBAL publisher United Kingdom Amiqus GamesDiscover more jobs in games The majority of Animal Jam’s revenue comes from subscription sales: 85 per cent, with the remainder coming from the sale of in-game currency and licensing deals.Mobile is a rising force for the future of the Animal Jam brand. Daily active users now evenly split between web and the mobile version, Animal Jam: Play Wild, despite the latter only having launched three years ago, and annual revenue from mobile is up 36 per cent over the last 12 months.Overall, Animal Jam’s mobile version has earned $20 million in revenue, 72 per cent of which came from iOS users.Celebrating employer excellence in the video games industry8th July 2021Submit your company Sign up for The Mobile newsletter and get the best of GamesIndustry.biz in your inbox. Enter your email addressMore storiesEA leans on Apex Legends and live services in fourth quarterQ4 and full year revenues close to flat and profits take a tumble, but publisher’s bookings still up double-digitsBy Brendan Sinclair 3 hours agoEA Play Live set for July 22Formerly E3-adjacent event moves to take place a month and half after the ESA’s showBy Jeffrey Rousseau 5 hours agoLatest comments Sign in to contributeEmail addressPasswordSign in Need an account? Register now.last_img read more