Rebranding United States Foreign Assistance

first_imgRebranding United States Foreign Assistance On December 10, President Trump signed the Executive Order on Rebranding United States Foreign Assistance, directing departments and agencies to deploy a single U.S. Government logo on all U.S. foreign assistance. The use of a single logo for U.S. foreign assistance will strongly demonstrate the generosity of the American people and is critical to our public diplomacy efforts.U.S. foreign assistance embodies American values and compassion abroad. As the world’s single most generous nation, the United States has provided nearly $500 billion in U.S. foreign assistance over the last 20 years alone. U.S. foreign assistance has bolstered health systems, saved lives, and fostered strong, stable, and democratic societies while advancing key national and economic security priorities.With over 20 departments and agencies delivering U.S. foreign assistance, a single logo will replace the many, varied logos currently in use and better and more clearly communicate the generosity of the United States. Consistent U.S. branding will also be an essential tool to counter strategic competitors seeking greater visibility and influence.Ultimately, using a single logo will unify the U.S. Government effort, foster goodwill with partner countries, and enhance U.S. leadership abroad. The Department of State looks forward to leading the implementation of this important Executive Order, in coordination with the U.S. Agency for International Development (USAID) and other departments and agencies. /Public Release. This material comes from the originating organization and may be of a point-in-time nature, edited for clarity, style and length. View in full here. Why?Well, unlike many news organisations, we have no sponsors, no corporate or ideological interests. We don’t put up a paywall – we believe in free access to information of public interest. Media ownership in Australia is one of the most concentrated in the world (Learn more). Since the trend of consolidation is and has historically been upward, fewer and fewer individuals or organizations control increasing shares of the mass media in our country. According to independent assessment, about 98% of the media sector is held by three conglomerates. This tendency is not only totally unacceptable, but also to a degree frightening). Learn more hereWe endeavour to provide the community with real-time access to true unfiltered news firsthand from primary sources. It is a bumpy road with all sorties of difficulties. We can only achieve this goal together. Our website is open to any citizen journalists and organizations who want to contribute, publish high-quality insights or send media releases to improve public access to impartial information. You and we have the right to know, learn, read, hear what and how we deem appropriate.Your support is greatly appreciated. All donations are kept completely private and confidential.Thank you in advance!Tags:america, american, Democracy, Department of State, Diplomacy, executive order, Government, President, security, Trump, United States, worldlast_img read more