Boost for SA aerospace industry

first_img31 August 2007The government this week endorsed three initiatives aimed at boosting South Africa’s aerospace industry: building a multi-million rand component supplier park outside Pretoria; expanding an existing support programme for suppliers; and tackling the shortage of skills in the industry.According to Business Day, the supplier park, the Centurion Aerospace Village, will be built with R29-million provided by the European Union, which has also pledged a further R40-million for the project over the next two years.The supplier park will cluster aerospace manufacturing companies that cater for international markets.The second initiative involves expansion of the Aerospace Industry Support Initiative, which aims to develop an industry supplier base through a supply-chain improvement programme and a supplier development programme.According to Business Day, the support initiative will involve the incubation of programmes worth R10-million per year.Taking up the skills challengeThe third initiative involves work done by the National Aerospace Centre of Excellence (NACoE) to address the scarcity of skills and capacity in the local aerospace industry.Engineering News reported this week that European commercial and military airline manufacturer Airbus had entered into a research and technology development partnership with the NACoE, Stellenbosch University and the Cape Peninsula University of Technology.Under the partnership, Airbus and the NACoE have committed to fund 30 South African postgraduate positions for work focussing on aerospace-related topics, with core themes such as the development and application of automation and smart structures techniques, technologies and processes.According to Engineering News, Airbus is also working closely with the Department of Science and Technology and the NACoE to develop a scheme that will eventually encompass all areas of aerospace, aerostructures, systems engineering, manufacturing, aircraft operations and management.“This symbiotic relationship will also benefit local small and medium-sized enterprises wanting to position themselves as suppliers to Airbus and other original equipment manufacturers,” Airbus international cooperation manager Remy Moreau told Engineering News.“It will enable them to source local students who are familiar with Airbus, its processes and culture, but without any additional cost to themselves.”Export growth potentialThe government’s prioritising of SA’s aerospace industry is in line with its aim to increase the country’s exports. It also seeks to exploit the growth in commercial air traffic, and the consequent need for aircraft maintenance and modification, around the continent.According to Business Day, government research shows that technology-intensive industries in developing countries grew by 20% over a 13-year period, as opposed to slower growth for lower-tech and resource-based industries.Speaking to journalists at the Innovation Hub in Pretoria this week, Trade and Industry Minister Mandisi Mpahlwa said the government, in deciding whether to back the aerospace sector, was “acutely aware that technology and knowledge are crucial factors of production in modern advanced economies, and those new technological developments can create platforms for further innovations.”Mpahlwa added that as much as three-quarters the more than 200 local companies involved in aerospace-related work were smaller firms, pointing to a thriving medium-sized industry base.In a further boost to South Africa’s aerospace ambitions, the Department of Science and Technology announced this week that the long-awaited South African Space Agency, which will be responsible for coordinating and implementing the country’s space and technology programmes, will be set up by March reporter and BuaNews Want to use this article in your publication or on your website?See: Using SAinfo materiallast_img read more

Mandela and Gandhi on the Hill

first_imgThe exhibition details the experiences that shaped his development by means of photographs, quotes, artefacts and audio material. Gandhi’s transformation is symbolised in the changes in his attire – from a besuited lawyer to rough prison garb to a simple cotton tunic on his departure for India in 1914. Gandhi exhibition Spend an hour at the Nelson Mandela exhibition in the Old Fort, and come away with a small peep into the icon’s soul. Having this exhibition at the Old Fort on Constitution Hill, Johannesburg is significant. Mandela spent two weeks in the Awaiting Trial Block on the hill, now demolished, in December 1956, before being transferred to Pretoria, for the remainder of the lengthy Treason Trial. Two permanent exhibitions at Constitution Hill focus on the lives of two of the greatest souls in the world – Nelson Mandela and Mahatma Gandhi – both of whom called Johannesburg home. And in August 1962, he spent a few weeks in the Old Fort hospital. He wasn’t ill, but he was kept there because of his status, and possibly because it was believed that he could more easily escape from No 4 jail on the hill, where all black male prisoners were kept. As soon as the visitors left, the long trousers were exchanged for short ones, and the men were given hammers again, to sit and crush rocks mindlessly. Mandela is quoted on the walls of the exhibition as saying: “The spirit of Gandhi may well be a key to human survival in the 21st century.” The hospital and letters But Mandela dispelled all speculation about a possible escape. “To reach it one had to pass through two impregnable walls, each with armed guards; and once inside, four massive gates had to be unlocked before one even reached the area where I was kept,” he writes. “There was speculation in the press that the movement was going to attempt to rescue me, and the authorities were doing their utmost to prevent it.” “While the hospital was indeed comfortable – I was able to sleep in a proper bed, something I had never done before in prison – the real reason for his [Colonel Minnaar] generosity was that the hospital was the safest place to keep me,” recounts Mandela in Long Walk to Freedom. A stack of wooden boxes is a small sample of the 76 boxes that were used to hold the 76 000 pieces of correspondence between Mandela and the prison authorities. He frequently wrote letters on behalf of his fellow inmates protesting against the petty regulations of disallowing books to study, or complained about the quality of the food. One letter of complaint runs to 25 pages. Some of the letters were written in Afrikaans, an effort to appeal to the prison bosses whose mother tongue was Afrikaans. Constitution Hill has another permanent exhibition visitors can take in. The exhibition, entitled “Gandhi: prisoner of conscience”, opened in October 2006, off the courtyard of No 4 prison, in the former visitors’ centre. Pictures of Mandela’s cell on Robben Island are displayed, showing a neat and orderly space, with bookshelves, a desk and a bed. The famous National Geographic photograph of the naked, smiling Andamanese woman is on display at the exhibition. It had been framed for him by his fellow inmates, in particular Mac Maharaj, using carefully cut pieces of cardboard as a makeshift frame. On his release, National Geographic sent Mandela a copy of the original photograph. In October 1962, he was sentenced to five years on Robben Island for inciting workers to strike, and for leaving the country without a passport. He had been on the run for 17 months as the Black Pimpernel, and had been arrested earlier in 1962 near Howick in KwaZulu-Natal. In 1964, he was sentenced to life imprisonment on Robben Island in the Rivonia Trial. He was released in February 1990.center_img At first Mandela is not visible – he was apparently hiding behind a bush – but then the camera zooms in on him. He stands impassively, his lips tight and unsmiling, staring ahead, bursting with anger. The room in the Old Fort that was used as the hospital is about the size of two small garages alongside one another. It has tall ceilings – almost four metres high – and a row of covered windows along its southern wall. Its wooden floor is well worn; its grey, patchy walls have not been painted for many years. 26 February 2009 Two videos run constantly. The first one, filmed in April 1977, some 13 years into Mandela’s life sentence on Robben Island, records an official visit in which the prison authorities invited the foreign press to visit the island, to see for themselves the conditions under which the prisoners were being held. It records several prisoners with spades, clearing weeds from a gravel path. Two videos Gandhi said of his experiences in South Africa: “Truly speaking, it was after I went to South Africa that I became what I am now. My love for South Africa and my concern for her problems are no less than for India.” Two great 20th century fighters for the rights of the oppressed – a good reason to visit Constitution Hill. The exhibition focuses on the years he spent in Johannesburg, from 1902 until 1914, when he left South Africa at the age of 46. During this time, he was transformed from a shy lawyer into an extraordinary leader of international stature. Gandhi formulated and refined his Satyagraha or passive resistance philosophy while living and working in Joburg. The other video, from December 2003, shows Mandela arriving at the newly built Constitutional Court, built below the Old Fort, and being welcomed by the then chief justice of the court, Arthur Chaskalson. He is asked to sign a copy of the Bill of Rights, and is told about the signing of the three words, “Freedom, dignity and equality”, by the judges in concrete above the court door. He is given a gift of a brick from the demolished Awaiting Trial Block, where he spent time. Large folio books meticulously record every letter written by and sent to Mandela. One of his letters, dated October 1989, just a few months before he was released, is displayed. It is written to his grandchild, and he signed it: “A million kisses and tons and tons of love, Grandpa.” In a postscript he says he should have used “Darling” in the salutation instead of “Dear”, saying he only thought of this when he was signing off the letter. Mandela is wearing long khaki trousers and a shirt, with a small hat on his head. The issue of long versus short trousers was a cause of conflict between prisoners and prison authorities. Mature men like Mandela and others were at first given short trousers to wear, in an effort to humiliate them. Mandela fought this ruling vehemently and eventually won. Source: City of Johannesburglast_img read more

Google Flu Trends: A Glimpse into the Future of Google Health

first_imgRelated Posts Tags:#Google#web rick turoczy 1 It stands to reason that people who are “starting to come down with something” often take the opportunity to search for information on what ails them, even before they discuss their symptoms with a healthcare professional. Who gets more of those searches than anyone? Google, of course.When Google started looking more closely at anonymous aggregate searches for “flu symptoms” and the like, they discovered that – after cross-referencing that data against information from the Center for Disease Control – they had the ability to predict flu outbreaks by monitoring search patterns. And now, they’ve published their findings as Google Flu Trends.The effort, part of Google’s non-profit arm,, could prove to be the first step toward the type of predictive medical informatics that have long been the Holy Grail of medicine:“So why bother with estimates from aggregated search queries? It turns out that traditional flu surveillance systems take 1-2 weeks to collect and release surveillance data, but Google search queries can be automatically counted very quickly. By making our flu estimates available each day, Google Flu Trends may provide an early-warning system for outbreaks of influenza.”Looking at the graphs, Google’s hypotheses about search terms predating disease outbreaks seem to be proven correct. Not satisfied with Google’s analysis? Feel free to download the data and work with it yourself.Future Features for Google HeatlhWhile influenza is the first target for the experiment, one can easily imagine the types of search data – and regional data – that could help healthcare professionals in the prediction of practically any disease. More importantly for Google, coupling this kind of anonymous aggregated data with other Google offerings could further the company’s moves into the healthcare space. Just imagine, in the not too distant future, if you could be warned of potential disease outbreaks in your city when logging into your personal health record on Google Health. It’s not a huge intuitive leap, but it’s a leap that puts the responsibility for health in the hands of the individual.Helping people manage their wellness and health in a preventative way instead of simply treating the disease? That’s a truly innovative – and much needed – way of approaching healthcare. Can Google leverage its wealth of data to help spark that healthcare innovation? One would hope. Our health may depend on it. A Web Developer’s New Best Friend is the AI Wai…center_img Top Reasons to Go With Managed WordPress Hosting Why Tech Companies Need Simpler Terms of Servic… 8 Best WordPress Hosting Solutions on the Marketlast_img read more

Inventory Shrinkage Costs $123.4 Billion Dollars to Retailers Globally

first_imgInventory Shrinkage: The 2014-2015 Global Retail Theft BarometerNow available on demand by clicking here.Inventory shrinkage costs $123.4 billion dollars to retailers globally, and that, in turn, costs the average U.S. household approximately $335 dollars each year. The 2014 – 2015 Global Retail Theft Barometer, carried out by the Smart Cube and Ernie Deyle, a retail loss prevention analyst in inventory management, sheds light on asset protection and shrink trends around the world and across regions, in addition to individual countries in the U.S., Latin America, Europe, and Asia Pacific. This webinar is now available on demand and will present the key findings from the study, including the cost of retail crime by global region, which are the highest theft items around the globe, (Product that is easy to steal, with wide public appeal, and a ready market for resale) and provide qualitative insights of loss prevention and asset protection best practices from those retailers who reported lower shrink among the twenty-four countries surveyed.- Sponsor – Our speaker, Ernie Deyle, is one of the leading inventory management experts globally in the field of retail loss prevention, business risk assessment and risk mitigation services, asset protection and most notably in the area of performance improvement programs designed to impact the P&L Statement and Earnings Report. During his thirty plus year retail career, Deyle has worked with over one hundred and fifty retailers worldwide across multiple sectors & formats across the globe. He has served in a variety of roles from Chief Operation Officer, Global Leader for Profit Recovery, and Vice President of Loss Prevention for firms such as Cap Gemini and Arthur Andersen in the consulting space, and Kroger and CVS/Caremark for the retail industry. Today Senior Director – Crisis Management, Safety-Risk & Enterprise Resiliency at Sears Holdings Corporation.This is a free webinar sponsored by Checkpoint and the Smart Cube, and presented by Loss Prevention Magazine. Click here to watch this webinar on demand. Stay UpdatedGet critical information for loss prevention professionals, security and retail management delivered right to your inbox.  Sign up nowlast_img read more

LinkedIn Makes First Earnings Call A More Social Affair

first_imgDuring yesterday’s earnings announcement, its first ever, LinkedIn employed two social Web technologies to help make the presentation more shareable, as well as to give the team peace of mind. Using a combination of free and premium services from SlideShare and StockTwits, the LinkedIn team was able to offer its slide deck as an embeddable window (which we used in our blog post) and live-tweet the earnings call without fear of losing SEC compliance.Mario Sundar, social media manager for LinkedIn, says the number of embeds and tweets met LinkedIn’s goal of making the presentation more shareable than typical earnings announcements, which often require clunky log-ins and PDF downloads. The premium service from StockTwits allowed the team to push tweets, LinkedIn posts and Facebook posts from a StockTwits control panel that automatically added safe harbor statements and disclaimers, keeping the posts compliant with federal regulations.“It’s complete peace of mind for companies and for me,” Sundar says, “because I know that everything that I share is compliant.”Earnings announcements online tend to be fairly closed affairs, even though they’re technically public. They often require strange plug-ins and cumbersome log-ins, which add enough barriers to entry to exclude most informal participants. By live-tweeting the call and offering the slides for download, LinkedIn made its earnings call a more social, shareable experience.Other companies using SlideShare to feature embeddable presentations include Dell, Amgen, and Pfizer.Check out Mario’s blog post about making the earnings announcement work for the social Web.LinkedIn’s First Earnings Announcement Deck, Q2 2011 View more presentations from LinkedIn Tags:#business#Social Web#web A Comprehensive Guide to a Content Audit jon mitchell Facebook is Becoming Less Personal and More Pro…center_img Guide to Performing Bulk Email Verification Related Posts The Dos and Don’ts of Brand Awareness Videoslast_img read more

IAB Europe, IAB Tech Lab release revised GDPR-consent framework

first_imgIAB Europe, IAB Tech Lab release revised GDPR-consent frameworkYou are here: Posted on 22nd August 2019Digital Marketing FacebookshareTwittertweetGoogle+share IAB Europe and the IAB Tech Lab have launched the second iteration of the Transparency and Consent Framework (TCF) after spending a year gathering feedback from publishers, advertisers, digital protection authority groups and ad tech providers. TCF 2.0 includes technical specifications and policy documents that outline GDPR-compliant processes for delivering digital ads and managing consumer data. This latest iteration states that consumers can not only withhold consent on data collection, but can exercise the “right to object” to how data is processed: “Consumers also gain more control over whether and how vendors may use certain features of data processing (for example, the use of precise geolocation).”Publishers implementing TCF 2.0 will also be able to restrict how consumer data is processed by third-parties on the publisher’s website on a per-vendor basis. “It is a framework for publishers, technology vendors, agencies and advertisers to clearly and consistently communicate with end users about how their data is being used, while also providing an opportunity for users to object,” said IAB Europe about TCF 2.0. Why we should careWith GDPR already more than a year into existence and the California Consumer Privacy Act coming next year, data privacy regulations are top of mind for marketers. IAB Europe and IAB Tech Lab’s latest efforts aim to offer the digital ad industry a framework to help publishers, advertiser and ad tech vendors navigate data privacy regulations. But the reality is many in the ad tech space are being forced to manage consent — no small task when you consider the complexities around programmatic ad networks and technological layers involved across the digital ad industry. “With the number of constituents involved and disparate regulatory interpretations across multiple jurisdictions, it was essential that the evolution of the framework was handled sensitively, with final specifications able to be adopted in a manner consistent with differing business models in a wide range of operational markets,” said IAB Europe CEO Townsend Feehan. According to IAB Europe, the TCF 2.0 had to meet the needs of the 28 different markets within the European Union, “Each possessing a DPA that interprets the rules regarding GDPR compliance in different ways.” IAB Europe also stated in the announcement that it is confident the updates to TCF 2.0 will allow UK companies to adopt GDPR-compliant RTB (real-time bidding) practices. But as recently as June, the UK Information Commissioner’s Office (ICO) released a report addressing concerns that RTB was not GDPR-compliant. IAB Europe said it has continued a close-working relationship with the ICO, but jury is still out on whether or not TCF 2.0 will satisfy privacy regulators even if it does provide more details for vendors and offers “right to object” measures. More on the newsIAB Tech Lab has been collecting comments on TCF 2.0 since April. While Google did not sign on to previous versions of the TCF, it said in February it would integrate this next version as a TCF vendor.The post IAB Europe, IAB Tech Lab release revised GDPR-consent framework appeared first on Marketing Land.From our sponsors: IAB Europe, IAB Tech Lab release revised GDPR-consent framework Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019 HomeDigital MarketingIAB Europe, IAB Tech Lab release revised GDPR-consent frameworklast_img read more

How Technology is Helping Reshape Photo Editing Software

first_imgWhat it Takes to Build a Highly Secure FinTech … Related Posts Perhaps the best thing that has ever happened to photography is the advent of digital technology. The world has long since left analog and chemical photo editing procedures behind for digital photo editing software. And digital photography has brought the craft to the hands of amateurs. But, how is technology helping reshape photo editing software?While Photoshop remains the household name and even synonym for photo editing, many other applications, especially top photo editing software for beginners have risen to the challenge as photography gets increasingly advanced. Following digital technology, the next big thing appears to be Artificial Intelligence. An AI-powered photo editing software uses machine learning to enhance images and manipulate them in various regards. Therefore, the ways described in this article are related to AI in one way or the other. Even innovations from the digital revolution are being improved upon. One-Touch Editing. Photoshop seems cumbersome and complex for many, even professional photographers. This might have been the idea behind alternative Adobe photo editing software like Lightroom. Nevertheless, many software has arisen to rival Photoshop in offering one-touch editing where adjustments that would have taken hours are made in seconds and minutes, of course, with AI at play. This is not unexpected, the world is running faster. Luminar by Skylum is a good photo editing software that gives its users an edge with its Accidental AI. It enables users to adjust a wide range of features by using a slider. Its preset styles make this possible too. The app is also available as a plugin in Photoshop, Lightroom and Apple Photos. Movavi Photo Editor is an easy photo editing software that prides itself on one-touch photo enhancement. It conveniently combines its simplicity with high-end sophistication, ensuring that quality is not compromised. Photolemur is an easy image editor that comes with an auto image editing feature. It does this with the aid of algorithms. Face Beauty Effects.Since the rise of selfies, photo editing software has been heavily invested in the face beauty trend. Most of the applications, especially mobile ones, are only for amateurs. However, there are professional photo editing software that relies on strong AI-driven facial recognition technology to create more realistic effects. Skylum recently released an update to the Luminar photo editing software that featured a new Accent AI 2.0 technology dubbed ‘human-aware’. Using facial and object recognition technology, it is capable of creating better photo effects. It removes the hassle of individually adjusting effects like contrast, shadows, highlights, color correction and so on. Its strong point is that it still affords photographers a lot of flexibility with editing. Photolemur has what is called Face Finish Technology. It uses AI (too) to analyze image details and corrects imperfections at once. Typical face editing features like teeth whitening and eye correction are embedded in this photo editing software. Prisma, one of the top photo editing software designed Lensa as an app to retouch selfies. It has a lot of face beauty features such as skin tone smoothing, eye/eyebrow effects, texture and so on. It also features innovative features like Bokeh that is similar to the iPhone’s portrait mode. Style Effects.Most photo editing software now offers customized styles that apply various effects for you, especially when you do not have much time for editing. These quick effects make it faster and easier to edit a photo and are great for amateurs who don’t want all the complexity of typical photo editing apps. Prisma photo editing software (on Android and iOS) gave rise to artistic effects in photos. It uses AI to transform typical photos even artworks that they appear like paintings, mosaics sketches, etc. Since its release in 2016, it has gained widespread adoption among many and has come to be known as a primary art app. GoArt by Fotor transforms photos into artistic masterpieces with AI. It can make your photos imitate mainstream art styles such as impressionism, abstract, fauvism, dadaism, etc. and even make photos look like they are straight out of Van Gogh’s studio. Painnt is another photo editing software that is art-driven. It features several styles that are further divided into categories for easy use. Photo Upscaling. Humans are insatiable. And while our cameras have read unrealistic resolutions and keep going higher, we still need more. This desire has birthed photo upscaling apps that use AI to increase photo resolution while preserving quality and is great in the case of photo printing. Topaz Labs claims that its Gigapixel AI which is not exactly a full-fledged photo editing software can enlarge photos and upscale them to 600% while preserving detail, using machine learning to analyze the images pixel-by-pixel.Bigjpg uses the latest Deep Convolutional Neural Networks technology to reduce noise and increase the quality of images with the photos themselves retaining their excellent quality. is a web application that does as its name says: enhances pictures. It promises it can upscale images 16x the original. It rivals many mainstream photo editing software in this regard. Conclusion As mentioned earlier, the current wave of photo editing software trends is motivated by AI and is bound to continue so. Keep in mind that all the software mentioned are just for illustration purposes: they may not necessarily be the best but show how technology has impacted photo editing. As the niche evolves, digital photography is set to take a turn around. What will we would do with pictures in 2020? Will they be radically different than what was obtainable decades ago. Tags:#AI#Digital Photography Michael Usiagwu AI: How it’s Impacting Surveillance Data Storage Follow the Puck Michael Usiagwu is the CEO of Visible links Pro, a premium  Digital Marketing Agency committed to seeing your brands/company and products gain the right visibility on the search engine. He can be reached via [email protected] Why IoT Apps are Eating Device Interfaceslast_img read more

mHealth Summit: Eyes on Funding Trends

first_imgFor the past four years, I’ve watched thousands of health and technology influencers, developers, policy makers, business leaders, and others pack themselves into the mHealth Summit for a glimpse at the latest in mobile and wireless health technology. And why not? It’s a good time, and the policy changes, apps launches, and new comers to the field are always worth noting.But this year, as we head into the 5th Annual mHealth Summit, I’m looking beyond the 300 exhibitors and 450 speakers—I’m following the money to the most promising new mHealth tech.What choice do I have? Last quarter, as reported by CB Insights, venture capital investors deployed some $1.2 billion to U.S. mobile-related companies, making Q3 2013 the wildest VC financing quarter in history for the Mobile & Telecom sector.Health IT overall drew $2 billion in funding this year, according to a Healthcare IT News report, but if you look at VC deal volume in mobile, the Health & Wellness sub-industry barely registered in Q3. So, yes, investment dollars are flowing to mHealth, but my take is that, despite the boom, we’re just getting started. That’s likely to be good news for mHealth entrepreneurs as they continue to bring their own innovations to market, and the money works its way deeper into the health niche.Although VC funding is hardly the end-all-be-all for tech entrepreneurs—and somewhat less relevant to healthcare CIOs—financing trends obviously play an important role in the growth and evolution of mHealth. To the extent that new mobile and wireless devices (and apps) will need to be added, integrated, and supported by health IT professionals, these funding trends could prove very relevant to CIOs indeed.That’s why one of the presentations I’m most interested in this year is the Venture+ Forum.Keynoted by Qualcomm Life Fund’s director Jack Young—an electrical engineer and former EVP with the world’s fourth largest mobile phone manufacturer (ZTE)—this session should be eye-opening.Young, who has questioned the sustainability of current funding trends, believes digital health is at a crossroads. Among other things, he’s planning to talk about the viability of today’s boom in mHealth funding, and where investment dollars might trend over the coming years.Personally, I welcome input from Young and others on this topic, as the industry prepares for the next wave of mHealth technologies that promise to span everything from mobile-clinical integration platforms, to personal genomics, to clinical research technologies.The Venture+ Forum also will review presentations from 11 mHealth startups, which is always fun and inspiring. So, whether you have a mobile solution on the market, in the works—or you’re just wondering how the next wave of mHealth offerings will impact workflows—there should be some actionable information coming out of the Venture+ Forum. Hope to see you there!As a B2B journalist, John Farrell has covered healthcare IT since 1997 and is Intel’s sponsored correspondent.last_img read more

Bend it like Bebo! B-Town babe to rock in FIFA video

first_imgKareena Kapoor is all set to add Bollywood glamour to the official FIFA World Cup music video. She will be seen in a special video for the event along with Hollywood stars such as Matt Damon, Jessica Alba and Kevin Spacey. And Bebo is the only Indian face in the song.Although the actress is yet to go on record about her big- ticket assignment, the buzz suggests her talks with FIFA officials are in the final stages.”Yes, Kareena is doing the FIFA video but it is too early to divulge details because things are still being finalised,” said a source close to the actress.The source added Kareena had already informed the producers of her current assignments that she would need a break for the video.Right now, she is busy wrapping up Rohit Shetty’s Golmaal 3 in Goa.She is also shooting for Karan Johar’s remake of Stepmom and Shah Rukh Khan’s Ra. One, after which she will start work on Madhur Bhandarkar’s Heroine. Reports suggest the video will be shot in the first week of June.Kareena is accordingly working out her dates and finalising the costumes she will wear.This is Kareena’s first shot at football, but her co- stars in the video, Jessica and Matt, have had their brush with sports.While Matt played a South African rugby star in Clint Eastwood’s Invictus, Jessica recently visited the Soccer City stadium in Johannesburg as part of a promotional event for the upcoming World Cup.”Not only is this going to be a tournament to remember, but the lasting legacy of this World Cup will be education for all,” said Jessica, referring to efforts by 1GOAL, a group that campaigns for education for all.Kareena apart, Bollywood music composer duo Salim- Sulaiman will be composing an original song that they will perform at the opening and closing ceremonies of football’s biggest extravaganza. The World Cup will take place in South Africa from June 11 to July 11.Coming back to Kareena, she has decided not to sign any new film this year because she wants to focus on playing an actress in Bhandarkar’s Heroine . Right now, she is doing research for the role by studying closely the works of several famous actresses.Besides Hollywood greats such as Ava Gardner, Elizabeth Taylor and Marilyn Monroe, Kareena is also studying the films of Madhubala, Nutan and her mother Babita.Kareena wants to dedicate Heroine to the yesteryear Indian divas.Bhandarkar apparently wanted Kareena to put on weight for the role, but she has reportedly refused saying she is already voluptuous.Kareena’s next release will be Boney Kapoor’s long-in-the-making Milenge Milenge , in which she stars opposite ex- boyfriend Shahid Kapur.advertisementlast_img read more