Throw like a girl? You can do better.

first_imgThe Washington Post:There’s no way around it. I throw like a girl.Luckily, it’s not difficult to avoid situations in which throwing is required, and I’ve managed to do it successfully my entire adult life. Except that one time.A decade or so ago, in New York, a ball came flying over an 18-foot schoolyard fence just as I was passing by. There was no one I could hand it off to, and a gaggle of fifth-graders was waiting for me to toss it back. I had so little faith in my overarm throwing that I had to go underhand. The squeal of brakes was my first indication that the ball had ended up behind me, in the middle of Columbus Avenue. The best I can say about this incident is that nobody got hurt.I know I’m not the only woman with that kind of story. As much as the expression grates, girls do, in general, throw like girls.Read the whole story: The Washington Post More of our Members in the Media >last_img read more

Do sex and violence sell? Maybe not, says new study

first_imgEmail The researchers found that violence appeared to have the greatest influence, but in a negative way. Brands advertised during commercial breaks in violent media were remembered less often, evaluated less favorably, and less likely to be purchased than brands advertised in nonviolent media.Sexual content had a little influence, but not as much. Brands advertised during commercial breaks in media with sexual overtones were viewed less favorably than those advertised in media with no sexual content, but there was little difference in viewers’ brand memory or intention to buy.The researchers also looked at the content of the advertisements themselves. While they found no significant effects of violent or sexual content in advertisements, they did note that in a few studies when media content and ad content were congruent (e.g., a violent ad in violent media or a sexual ad in sexual media), viewers were more likely to remember the ads and had a stronger intention to buy the product. As the sexual content of an ad increased (i.e., from suggestive poses to full frontal nudity) viewers’ memory, attitudes and buying intentions all decreased, Lull said.“It’s not that people aren’t attracted to sex and violence,” said Lull. “On the contrary, people have been attracted to sex and violence since evolutionary times, when attending to violent cues prevented our ancestors from being killed by enemies or predators and paying attention to sexual cues attuned our ancestors to potential reproductive opportunities.”However, while violence and sex attract attention, it’s at the expense of surrounding content that is neither violent nor sexual, according to Lull. People pay more attention to the violence and the sex surrounding ads, both in programs and the ads themselves, than to the actual products being advertised. Consequently, memory, attitudes and buying intentions all decrease, he said.“Our findings have tremendous applied significance, especially for advertisers,” said Bushman. “Sex and violence do not sell, and in fact they may even backfire by impairing memory, attitudes and buying intentions for advertised products. Thus, advertisers should think twice about sponsoring violent and sexual programs, and about using violent and sexual themes in their ads.” Advertisers hoping to sway consumers might want to rethink running spots within media with violent or sexual themes, and might do better if the ads themselves have a G-rating, according to a study published by the American Psychological Association. Instead, violent and sexual media content may impair advertising’s effectiveness and ultimately deter purchasing, the research found.“We found almost no evidence that violent and sexual programs and ads increased advertising effectiveness,” said Brad J. Bushman, PhD, professor of communication and psychology at The Ohio State University, and a co-author on the study, which appeared in the journal Psychological Bulletin. “In general, we found violent and sexual programs, and ads with violent or sexual content decreased advertising effectiveness.”Bushman and lead author Robert B. Lull, PhD, a doctoral candidate at The Ohio State University at the time of the research, conducted a meta-analysis of 53 studies comprising 8,489 participants that were conducted through 2014. The goal was to determine the influences of violent and sexual content on advertising effectiveness as measured by brand memory, brand attitudes and buying intentions. The studies focused on a variety of media, including movies, television programs, video games and print. Some studies looked not only at violent and sexual content in the media themselves but also the content of the advertisements. Share Share on Twittercenter_img LinkedIn Pinterest Share on Facebooklast_img read more

Waduh! 94 Persen Pencopet di India Adalah Wanita

first_imgSumber: okezone.com Negara dengan kota-kota yang padat penduduk umumnya mempunyai problem sosial pada warganya. Seperti salah satu yang mencuat adalah tingginya angka kriminalitas. Di India misalnya, negara dengan populasi penduduk 1,3 miliar ini cukup marak angka kriminalitasnya, mulai dari perkosaan sanpai copet di India sudah menjadi momok tersendiri, terlebih pada aksi copetnya yang ternyata dominan dilakukan oleh kaum hawa.Baca juga: Jurus Selamat Hindari Aksi Pencopetan di Moda Transportasi MassaDi India, pada tahun 2017 dilaporkan sebanyak 1392 kasus pencopetan terjadi di Delhi Metro. KabarPenumpang.com melansir dari laman timesofindia.indiatimes.com, Central Industrial Security Force (CISF) mengambil langkah untuk menurunkan jumlah tersebut. Setelah CISF melakukan langkah terbarunya, tahun 2018 dilaporkan hanya 497 kasus. Dari kasus di atas, pada tahun 2018 dilaporkan pelakunya 94 persen adalah wanita, melonjak dari tahun 2017 yang keterlibatan wanita sebagai pencopet di angka 85 persen. CISF menjaga keamanan metro dengan mengidentifikasi tersangka dengan menurunkan anggotanya lewat operasi intelijen dan pengawasan lebih terpadu dengan kamera pengawas (CCTV).Nantinya, petugas keamanan dapat menghentikan terduga pencopet sebelum masuk ke lokasi pintu masuk stasiun. Seorang pejabat senior CISF mengatakan anggotanya diturunkan di 236 stasiun metro India dan menambah personel baik pria maupun wanita di tempat-tempat rentan.Pihak kepolisian juga mengambil langkah menghadirkan pasukan khusus untuk melakukan pemeriksaan di stasiun metro dengan target favorit adalah kelompok-kelompok pencopet. Para polisi tersebut menggunakan pakaian biasa dan bergerak di dalam serta di sekitaran stasiun untuk mengawasi pencopet.Para pencopet yang kebanyakan wanita ini sebagian besar berasal dari pusat kota Delhi dan berbagi modus operandi yang sama. Bagi para penumpang dan wisatawan yang menumpang kereta telah diingatkan untuk berhati-hati jika merasakan perilaku tak wajar dari beberapa atau seorang wanita.Seorang polisi senior mengatakan, banyak pria yang menggunakan pakaian wanita dan masuk ke gerbong wanita. Hal ini dikarenakan wanita lebih banyak membawa barang-barang mahal ketimbang pria. Mereka menggunakan pakaian salawar dan menutupi kepala mereka serta membawa bayi sehingga benar-benar terlihat seperti wanita.Baca juga: Biar Tidak Kecopetan, Yuk Kenali Ciri-Ciri Terduga CopetModus lainn, wanita yang menjadi pencopet tak hanya membawa bayi tetapi juga bepergian berkelompok. Saat jam sibuk salah seorang dari mereka membuka ritsleting tas dan mencari momen yang tepat, kemudian pelaku lainnya dari kelompok itu mengambil barang berharga dan memberikan kepada yang lainnya. Para pencopet ini biasanya naik metro dari stasiun yang hampir kosong dan turun di stasiun yang ramai. Beberapa dari mereka bahkan berkeliaran di atas peron untuk menyerahkan barang curian kepada anggota geng lain.Ponsel dan laptop menduduki daftar barang curian. DCP (metro) Dinesh Kumar Gupta mengatakan tim polisi khusus juga memiliki tugas menganalisis setiap titik di dekat stasiun. Pihak keamanan berupaya memastikan keselamatan wanita di dalam dan di sekitar stasiun.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Like this:Like Loading… RelatedTingkat Pelecehan Seksual di Udara Meningkat, Dua Maskapai India Perkenalkan “Pink Rows”13/12/2018In “Featured”Curi Mangalsutra, Wanita ini Nekat Lompati Seberang Peron!29/10/2018In “Darat”Istilah ‘Chikan’ Masuk Kamus Internasional Berkat Tingginya Angka Pelecehan Seksual di Kereta Jepang16/05/2018In “Darat”last_img read more

GT Masters FC to stage Trial match today

first_imgThe GT Masters Football Club will stage a trial match today at the Georgetown Football Club [GFC] ground, Bourda from 9:00am, as part of the selection process for the upcoming Independence tour of Suriname. According to an official release from the entity, the team was invited by the Ratio Masters of Paramaribo, Suriname to feature as part of the nation’s Independence celebration from November 21st-25th. As such, the team will stage a trial match to select the playing roster.The North Georgetown Masters team will comprise Dion Barnwell, Chris Barnwell, Patrice Ram, Terrence Lewis, Gerald Grittens, Andrea Trots, Quacey Price, Dirk Exeter, Dexter Layne, Gary Nelson, Errol Solomon, Andrew Bright, Linden Bacchus, Ronaldo Barker, Julian James, James Turpin and Norris Carter.South Georgetown Masters features Frank ‘English’ Parris, Anthony Stanton, Shawn O’Neil, Wayne Poulis, Malcolm Dalson, Omally Nassy, Terrence Willis, Sherwayne Scott, Lionel Grimes, Germain Grimes, Hanson Lynch, James Rodney, Jolyon Lewis, Troy Hermanstine, Justin Bentick, Sherman Jacobs and Elroy Parks.last_img read more